Advertorial
The Downtown Alliance Will Award $800,000
In Cash Grants To Essential Small Businesses
In Lower Manhattan
To help businesses impacted by the COVID-19
pandemic, the Alliance for Downtown New
York is awarding $800,000 in immediate cash
grants to small businesses providing essential
services to the Lower Manhattan community.
With support from Brookfield Properties,
Silverstein Properties and The Howard Hughes
Corporation, the Downtown Alliance’s Small
Business Rental Assistance Grant program
will provide individual grants of $10,000 to help
qualifying businesses pay rent.
“There is not one storefront business in New
York City that has been spared by COVID-19,”
said Downtown Alliance President Jessica
Lappin. “We are stepping up to do what we
can to help our stores keep their lights on.”
Lappin added: “We are so grateful to
Brookfield Properties, Silverstein Properties
and the Howard Hughes Corporation for
their generosity in supporting this program.
Their commitment to the
neighborhood and to helping
neighbors in crisis is a part of
why Lower Manhattan will come
back from this challenge and
once more show its dynamic,
thriving energy.”
Businesses can apply starting
Friday, May 1 at 9a ET at downtownny.com/
RentAssistGrant. To apply, businesses
must meet the following requirements:
• Be open and provide an “essential” service
as defined by Governor Cuomo
• Be located on the ground floor within the
Business Improvement District’s boundaries
• Be an independent business with five or
fewer locations in New York City
• Have fewer than 20 employees as of
March 1, 2020
• Have a gross annual revenue below $1.5 million
• Have a lease at their current location
through December 31, 2020
Applicants should also be prepared to
provide their 2019 4th Quarter 941, relevant
lease agreement pages and the main pages
from the business’s most recently filed IRS
business tax return, showing its annual gross
revenues.
“The Alliance has long worked to nurture the
growth of local retail,” Lappin added. “That focus
will continue to drive our recovery efforts.”
FILL OUT THE CENSUS.
IT’S LITERALLY A
ONCEINADECADE
OPPORTUNITY.
MY2020CENSUS.GOV
Presented by:
Schneps Media April 30, 2020 11
/downtownny.com
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