Take a sneak peek inside the massive
Harry Potter store in Flatiron District
The griffin inside the Harry Potter New York store.
BY EMILY DAVENPORT
Today (Thursday), the “Harry Potter”
universe comes to life in a highlyanticipated
new store opening in the
Flatiron District.
Located at 935 Broadway, Harry Potter
New York will span three fl oors and
house tons of “Harry Potter” and “Fantastic
Beasts” merchandise under one roof. There
are 15 different themed areas to explore,
each of which has been carefully crafted
to bring the wizarding world to New York
when the store opens on June 3.
As you walk into the store, you are
greeted by Fawkes the Phoenix, who
overlooks a room of merchandise that is
exclusive to the Harry Potter New York
store. As you walk around, you’ll fi nd a
plethora of different pieces of “Harry
Potter”-themed clothing, jewelry, stuffed
animals, books, treats such as Chocolate
PHOTOS BY EMILY DAVENPORT
Frogs, Bertie Botts Every Flavor Beans,
Butterbeer and so much more.
The engravement station offers an opportunity
to personalize a wand, robe or
journal for you or as a gift.
The shop is adorned with several
props from the “Harry Potter” fi lms,
including the wands of Harry Potter,
Hermione Granger and Ron Weasley
(to name a few), Ravenclaw’s diadem,
Harry’s Hogwarts acceptance letter and
more. There are 50 character wands that
are available for purchase, including a
Golden Snitch wand that is exclusive to
the store.
Guests can also explore the House of
MinaLima, a fi rst of its kind in America.
MinaLima, who is the graphic design duo
on all Harry Potter and Fantastic Beasts
movies, created a gallery and store showcasing
the graphic art of the Wizarding
World, including Daily Prophet covers,
Harry’s Hogwarts acceptance letter and
the Quibbler.
Harry Potter New York will offer many
interactive opportunities when it opens to
the public. Try your hand at a duel with the
interactive wand table or watch the Griffi
n, which guards Dumbledore’s offi ce in
the fi lms, rotate in the atrium. Shoppers
can also fi nd a number of Enchanted Keys
throughout the store and track them on
the Harry Potter Fan Club app to unlock
exclusive behind the scenes content — plus,
if you fi nd all the keys, you will be given to
a password to give to a cashier for a special
prize!
There are several photo opportunities
throughout the store, including posing
inside a London phone box for a photo as
if transporting themselves into the Ministry
of Magic, or even seeing themselves as if
they were inside Hagrid’s boots. Plus, over
the summer guests can look forward to two
virtual reality experiences that are expected
to open later this summer.
If you can’t make it to the store, head
over to harrypotterstore.com to shop
online.
The House of MinaLima
22 June 3, 2021 Schneps Media
/harrypotterstore.com
