Takeout Flatiron initiative offers
customers free dinner for a year
BY DEAN MOSES
As February marks the
fi rst restaurant week set
amidst the pandemic,
the semiannual program has
been extended an additional four
weeks until Feb. 28 in order to
recognize the commitments and
hardships frontline workers in the
food industry have sacrifi ced over
the past 11 months.
In light of the plight many
restaurants have undergone, the
Flatiron/23rd Street Partnership
launched the campaign: Takeout
Flatiron. Announced last Monday,
this initiative looks to help
boost the delivery and takeout
businesses within the Flatiron
District.
Approximately 195 food and
beverage establishments are participating
in this endeavor.
“Our restaurants, which
sustain and energize New York
City neighborhoods, have faced
Milu, is one of 195 restaurant participating in the Takeout Flatiron campaign.
unimaginable challenges over the
past year,” said James Mettham,
executive director of the
Flatiron/23rd Street Partnership.
“We’re hopeful that dining can
return to normal later in 2021,
but our restaurants need help to
survive this winter. We encourage
New Yorkers to support these
vital businesses by participating
in Takeout Flatiron. Every order
can make a difference.”
FILE PHOTO
Aiming to help increase
support for restaurants who
have undergone economic
misfortunes brought about by
COVID-19 through a customer
incentive,Takeout Flatiron is
offering a chance for patrons to
win free dinners for an entire year
whenever they order takeout or
delivery. Whenever New Yorkers
order takeout or delivery, they
must simply email screenshots
or photos of their receipts to
takeout@fl atirondistrict.nyc for a
chance to win.
Through March 31, four
winners can win 12 gift cards
redeemable at Flatiron District
restaurants. Each gift card provides
a free dinner for one meal
every month for a year at one of
the Flatiron Partnerships, providing
the lucky winners with about
$595-worth of meals each month
for a year. There will be two sets
of winner drawings, which will be
picked at random, one on March
1 and another on April 2.
If you are interested in entering
the competition or would like to
fi nd out more about the participating
restaurants, visit fl atironDistrict.
NYC/TakeoutFlatiron
Indoor dining back just in time for Valentine’s Day weekend
BY MARK HALLUM
Governor Andrew Cuomo
announced Monday that
his administration would
help eateries in New York City
prepare for Valentine’s Day by
allowing indoor dining at 25%
capacity a couple of days prior.
With infection rates on a continuous
downward trend from the
holidays, Cuomo said indoor service
could come back on Friday,
Feb. 12 after a widely unpopular
hiatus that has been in place since
early December in preparation for
a spike.
“They have made the point
that they’d like to open a couple
of days earlier so they can be
ready for Valentine’s Day. Get
the staff oriented get supplies
into the restaurant. And that’s a
reasonable request. So we’ll start
indoor dining on Friday at 25%,”
Cuomo said. “It should be a big
restaurant day.”
“We commend Governor
Cuomo for permitting indoor
dining to resume in New York
City on Friday, instead of Sunday
Governor Andrew Cuomo announced that indoor dining at New York City restaurants will be
implemented ahead of Valentine’s Day weekend.
the originally scheduled date,”
Andrew Rigie, executive director
of the NYC Hospitality Alliance,
said. “This will allow restaurants
to generate much needed revenue
from the Valentine’s Day weekend
business, much of which they
would have lost because the holiday
falls on a Sunday this year.
The advanced opening and better
health metrics are welcome news
to the city’s decimated restaurant
industry and to lovers alike.”
The governor spoke about
PHOTO BY REUTERS/ANDREW KELLY
taking an aggressive attitude
toward the reopening of the
economy through a return of the
arts industry such as Broadway
theater, which generates billions
for the New York City economy,
partly through tourism.
Cuomo is planning a new
program called New York Pops
Up for live entertainment with
social distancing and avoiding
large gatherings. Many of the
300 events will be spontaneous,
according to the governor, and
will start at the Javits Center on
Feb. 20. It will last up to 100
days.
It’s the fi rst initiative in the
nation. That will accelerate the
restoration of the arts and performances
and creative energy,
you have an entire sector of the
economy that has been out of
work,” Cuomo said. “We talk
about the restaurant workers and,
and people who’ve been hurt at
work. When you shut down
Broadway, when you shut down
movie theaters, you stop an entire
industry. Everybody understands
why, but we have to now nurture
that industry to bring it back. And
again, it is vital for our cities to
survive.”
The program will reach a “crescendo,”
according to Cuomo,
over the summer at Pier 55 with
a special event.
4 February 11, 2021 Schneps Media
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