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Great employers stand
out in the crowd
By Laura Brinton
Creating a workplace
culture where employees
feel engaged, appreciated,
and fulfilled is really
hard. But the best workplaces
do it exceptionally
well. They earn distinction
that gives them a
sustainable competitive
advantage in a fiercely
competitive market.
Consider these ways
companies help their
organization stand out
from the competition,
win the war for talent,
clinch that next big deal
– and maybe even make
their competition just a
little jealous.
Boost employee
trust, confidence, and
pride. Workplace recognition
programs such
as Top Workplaces are
powered by employee
feedback captured with
the engagement survey
that’s the engine behind
the program. Giving
employees the opportunity
to offer feedback
ensures they feel heard
and offers proof their
input matters. It also
builds trust and confidence,
and research
shows this has a direct
impact on engagement.
Plus, being able to say,
“I work for a Top Workplace!”
gives employees
a great sense of pride
and boosts morale.
Showcase culture
to strengthen their
employer brand. When
it comes to recruiting
the right talent, employee
referrals and traditional
ways of recruiting
talent are no longer
enough. Culture is the
most important differentiator,
and the Top
Workplaces award is
third-party verification
of culture excellence. A
recent study revealed
that companies with a
strong employer brand
can reduce their costper
hire by as much as
50 percent, according to
LinkedIn.
Win big contracts by
getting noticed. People
want to do business with
Top Workplaces. The
award is a mark of confidence
and an indication
of superior quality
and service. Not to mention,
it distinguishes
them from the competition.
Top Workplaces
advertise the badge on
their marketing materials,
website, packaging,
and social media to help
their organization stand
out.
Network with other
winners. Leaders of Top
Workplaces see value
in prioritizing workplace
culture and use
it as a strategic competitive
advantage. They
also network with other
award-winning organizations
that share the
same passion.
Keep culture in tiptop
shape. Top Workplaces
don’t rest on their
laurels, and they know
standing still isn’t an
option. They are committed
to keeping their
culture in tip-top shape
and they continue to put
in the hard work, day
after day. Tapping into
their employee engagement
survey insightsenables
them to see their
blind spots (bright spots
too) and know where to
focus their efforts.
Nominate your company
as a New York City
Top Workplace at NYCTopWorkplace
s .com.
Laura Brinton is content
marketing director
at Energage, a Philadelphia
based research and
consulting firm that surveyed
more than 2 million
employees at more
than 7,500 organizations
in 2019. Energage
is the research partner
for Top Workplaces.
Eugene introduces legislation to
protect immigration rights
By Nelson A. King
Brooklyn Democratic
Council Member Dr.
Mathieu Eugene on Friday
introduced five pieces
of legislation at the City
Council Stated Meeting
that he says will better
protect underserved
New Yorkers during the
COVID-19 pandemic and
future public health emergencies.
Dr. Eugene, the Haitianborn
representative for the
40th Council District in
Brooklyn, told Caribbean
Life that Resolution 1416
calls on the United States
Department of Homeland
Security to halt all deportation
proceedings for the
length of the COVID-19
pandemic, “as a means
of restricting the global
spread of this disease.”
He said Resolution 1417
calls on the United States
Department of Homeland
Security to place a moratorium
on all removal proceedings
for employmentbased
status holders that
suffered a loss of employment
during or due to the
COVID-19 pandemic.
In addition, Eugene
said Resolution 1418 calls
on the United States Congress
and the president to
sign legislation that would
permit employment-based
status holders to retain
lawful status, after loss of
employment, if such loss
was related to the COVID-
19 pandemic.
The councilman said
Introduction 2075 is a
local law to provide public
school students with
mobile hot spot devices,
and that Introduction
2076 is also a local law that
would require the Commissioner
of Buildings to
recommend updates to
the construction codes to
facilitate the conversion of
buildings into temporary
hospitals in the event of a
pandemic or other public
health emergency.
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