‘Bronxer’ featured on latest
Bronx Brewery Oktoberfest can
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BY ALEX MITCHELL
Here’s a snapshot of what’s on tap
for the Bronx Brewery in September:
Its ‘Das Bronx’ Oktoberfest lager is returning
while featuring a face that’s
very familiar to the Bronx Times
along with the rest of the borough.
Renowned photographer Alex ‘The
Bronxer’ Rivera is the focus for this
beer’s royal blue label for the brewery’s
next edition to its ‘Up and Comers’
line, which was fi rst canned on
Tuesday, August 20.
He’s perhaps best known for outstanding
photography work with the
Bronx Times Reporter as well as his
crisp visual images of the Bronx skyline
and landscape.
Most recently, The Bronxer worked
with The Rockettes and MSG Network
to fi lm a promo with the elite dance
squad.
The can art for ‘Das Bronx’ was also
designed by The Bronxer and it features
some well-known Bronx catchphrases
along with other creative, abstract
artwork.
His cartoon style design is part of
a larger project called “Robo Hands,”
the similarly sketched graphics demonstrate
The Bronxer’s love for mechanics
while mainting an aestetic
that merges Bronx and German cultures
in a modern, sci-fi feel. Since the
intent of the ‘Up and Comers’ series
is to spotlight young, passionate artists
and other creative personalities
by spilling out their work for all to see,
this collaboration was an absolute hit.
While The Bronxer is described as
a Dominican blooded photography and
design ace on the can’s bio section, this
publication knows that there’s much
more to his dynamic personality.
For instance, he has been a longtime
advocate that the borough needs
to increase its Ping-Pong presence for
both recreational and creative purposes
in public spaces, while also starting
an online fundraiser to create and
boost a fi lm culture in the Bronx.
The Bronxer is also one of the borough’s
most skilled hockey players.
He’s made it his mission to fi nd the
best pancakes served uptown.
As of this writing, Crosstown Diner
is leading all other eateries in that category.
Prior to being featured on a Bronx
Brewery can, The Bronxer has been a
patron of the watering hole for sometime
now, saying that the ‘Now Youse
Can’t Leave’ double IPA is a personal
favorite due to its 10.1 percent alcohol
content.
‘Das Bronx’ is available along with
all of the other delectable beers from
the Bronx Brewery in its tasting room
at 856 E. 136th Street in Port Morris.
If you see The Bronxer there, remember
to smile since he always has
his camera at the ready and if not, then
check out his Instagram pages: thebronxer
and thebronxer.art.
‘Das Bronx’ on the brewery’s assembly line. The Bronxer
Alex ‘The Bronxer’ Rivera with his can of ‘Das Bronx.’ The Bronxer
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