Bronx designer
launches eco-friendly
Athleisure collection
BY JASON COHEN
When the pandemic arrived
in March many companies
like Jos. A Bank
and Men’s Wearhouse filed
for bankruptcy, others like
Bronx designer Chuks Collins
pivoted to making new
styles of clothing.
Collins, 31, of Crotona
Park, launched his formal
wear company Chuks Collins
in 2015 and has clients
in London, the U.S. and Milan.
However, the Nigerian
native told the Bronx Times
that when COVID-19 arrived
he knew he needed
to adapt. Recognizing that
thousands are working virtually,
he began to craft
a new line of clothes that
make people comfortable
and look professional at
home.
“I was thinking about
how to bring more change
and bring clothes down to
where the person is,” he explained.
“I said I’m going to
create this lifestyle brand
that accommodates every
aspect of you.”
So from June until November
he developed his
new eco-friendly collection
called The Athletic Side
of Us (TASOU), which will
officially launch Jan. 21,
2021.
The athleisure line focuses
on versatility and
what works in this moment
of zoom calls and social
distancing. The collection
possesses dresses, t shirts
and sweatshirts for all people,
genders, races, sizes
and personalities.
All materials used
have been sustainably
sourced, produced and
made from recycled materials
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to provide fashion that’s
good for the planet.
Inf luenced by his ethnic
past, he is inspired by the
lost Benin Kingdom, a region
in Southern Nigeria,
whose architectural design
paid homage to mathematical,
geometric shapes, similarly
ref lected in TASOU
designs
Collins is excited for the
debut of TASOU and feels
people worldwide will enjoy
it. He plans to continue
making active street wear
after the pandemic ends.
“I think about clothing
as an essential part of existence,”
he stated. “I saw
this as an art project. I
feel like this is going to be
a movement for people in
clothing.”
Models wearing Chuks Collins new TASOU clothing line.
Photos courtesy of Vlad & Dana Photography @satorivisionstudio
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