The tradition returns
at Giordano’s Big G
BY ALEX MITCHELL
A local business is assisting
Morris Park and neighboring
communities for an annual
Christmas tradition.
Giordano’s Big G, a meat and
fi sh wholesale warehouse and
market located at 1554 Paulding
Avenue, is specializing in seafood
to help local customers continue
the Italian Christmas tradition
of the Feast of the Seven
Fishes.
For the annual holiday tradition,
Giordano’s Big G is selling
various kinds of seafood (at a
discounted price), such as king
crab legs, shrimp, calamari,
tilapia, fi let of sole and baccala
(salted cod), the latter of which
is very popular among the Italian
population.
For 2020, Giordano’s Big G
owner Carl Giordano has expanded
his offerings to also
include red snapper plus new
types of crab and fi llets.
The fi sh merchant also reminds
that he can produce any
orders fresh on 24-hours notice,
but still says that “the best
stuff comes frozen,” referring
to ninety percent of non-local
catches such as Alaskan king
crab and other kinds of Brazilian
fi sh.
Giordano’s Big G, who has
been a part of the tradition for
25 years, is also selling lobster
tails of all sizes, including tails
which also hail Brazil – they are
considered to be among the best
warm water lobster tails in the
world. He also sells baby, oneounce
lobster tails.
Giordano, who has the seafood
imported from other nations
such as India, Vietnam
and Canada, among other countries,
said that the market gets
more and more involved in the
tradition with every year that
they participate.
“It’s a good feeling, especially
during this time of year,
to help continue a holiday tradition,”
said Giordano, who
has been in business for over
40 years. “Each year, we (Giordano’s
Big G) fi nd ourselves becoming
more and more involved
and each year, we fi nd ourselves
decreasing the prices from the
year before.”
“We are here to provide the
community with all of the seafood
BRONX TIMES R 26 EPORTER, DECEMBER 18-24, 2020 BTR
they need for the holidays,
whether they are Italian or
not.”
Giordano originally started
the business from a truck in
the mid-1970s, selling meat to
restaurants and hotels before
moving the business to 3434 E.
Tremont Avenue in the early
1980s.
In the mid-1990s, he moved
the business to its current location
in Morris Park.
Currently, Giordano’s business,
which also sells beef,
pork, lamb, veal and poultry
as well as frozen and fresh vegetables
to restaurants and hotels
as well as supermarkets,
delis and street fair carnivals,
is one of the few businesses in
the area that has a butcher on
the premises seven days a week
that will custom cut all meats
to order.
They are also one of the biggest
Sabrett Hot Dog distributors
in the Bronx.
Originally an Southern Italian
tradition, the Feast of the
Seven Fishes includes the serving
of at least seven different
kinds of seafood at a dinner or a
grand meal on Christmas Eve.
It is believed that the fi sh
part of the tradition stems from
the Catholic practice of abstaining
from meat on Christmas
Eve, while the number seven
refers to the sacraments.
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Owner Carl Giordano holds lobster and shrimp, just two of the many seafood
items that Giordano Big G will be offering to customers in preparation
for the Italian Christmas tradition. File