NYCFC names first-ever Small
Business of NYCFC
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NYC ADMIN
BRONX TIMES REPORTER,38 MAY 14-20, 2021 BTR
and are activating a cause-marketing
campaign to do our part in supporting
a very deserving local company
that shares our Bronx home,”
Goodman said. “We are proud to
team up with our terrific partners at
Mastercard to provide one extremely
worthy Bronx-based small business
a needed lift as the COVID-19 pandemic
continues to impact New York
City. Small businesses are the heart
of New York City; we are grateful to
have a partner in Mastercard that
shares our values of elevating and
providing support to the small businesses
and communities across the
five boroughs that we are so proud to
represent.”
Sol Cacao will receive in-stadium
and digital placements that provide
high-valued exposure during home
games, field level LED ribbon boards
elevating the brand’s advertising
value to fans in-stadium as well as
media platforms, high-production
video content and marketing consultation,
digital packaging on club
channels, among other assets.
Working with @Mastercard, @
NYCFC is once again using their resources
to support small businesses
by designating @SolCacao an official
small business of NYCFC, an unheralded
initiative in the world of major
sports. pic.twitter.com/0N1oyqPQs7
— Rafael Salamanca, Jr (@Salamancajr80)
May 10, 2021
To help Sol Cacao further grow
and digitally enhance their business,
Mastercard also surprised them
with a substantial Digital Doors Tool
Kit inclusive of Mastercard’s Digital
Diagnostic, one-on-one mentorship,
as well as resources from Jobble,
Mastercard Trust Center, Microsoft
Advertising, SimplyPayMe and Zoho.
Additionally, the toolkit includes
new, Mastercard cybersecurity tools
developed to help small businesses
defend themselves against cyber
threats – Mastercard ID Theft ProtectionTM
and My Cyber Risk powered
by RiskRecon.
The co-owners of Sol Cacao, brothers
Daniel, Dominic and Nicholas,
have a family legacy of chocolate
making. Their grandmother was a
chocolatier in Trinidad and Tobago.
Now, they are using their heritage to
bring the highest quality and unique
craftsmanship to the Bronx and are
dedicated to uplifting the local Bronx
community through neighborhood
outreach and job creation.
“The Bronx is home to hip-hop,
Major League Baseball and Soccer,
and we aim to add chocolate to the
list of contributions the Bronx gives
to New York City and the world and
being named the first-ever official
Small Business Partner of New York
City FC is an opportunity to inspire
the future generation of chocolate
makers,” said Sol Cacao Co-Founder
Daniel Maloney. “We created Sol Cacao
to be a place where anyone eager
to learn can be inspired, and only
through partnerships like this can
we create a truly New York experience
that reflects the grit, perseverance,
and teamwork that is the fabric
of this great city.”
BY BRONX TIMES
NYCFC named its first-ever “Small
Business of NYCFC” partnership on
Monday to a Bronx-based small craft
chocolate company, Sol Cacao.
More than 50 small business from
across the city applied for this opportunity
and Sol Cacao came out on top.
They will receive a full NYCFC sponsorship
package for the 2021 season
and be officially named the “Small
Business of the Club.”
On Monday morning, the
First Team players (James Sands
and Seb Ibeagha) joined Matt
Goodman,NYCFC COO, Chief Commercial
Officer, the Bronx Chamber
of Commerce and local electedsas
they bestowed the honor to the Sol
Cacao team. The business will also
have a patch on the NYCFC jerseys,
making it the first franchise across
Major League Soccer to feature a local
small business on the team’s jersey
sleeve.
“We are thrilled to gift our sleeve
asset to Sol Cacao, and with our Mastercard
teammates, we took an innovative
approach to this partner asset
The NYCFC jersey with Sol Cacao on its sleeve. Courtesy of NYCFC
/0N1oyqPQs7