How great employers
stand out in the crowd
BY LAURA BRINTON
ENERGAGE
Creating a workplace culture
where employees feel engaged, appreciated,
and fulfi lled is really
hard. But the best workplaces do it
exceptionally well. They earn distinction
that gives them a sustainable
competitive advantage in a
fi ercely competitive market.
Consider these ways companies
help their organization stand out
from the competition, win the war
for talent, clinch that next big deal
– and maybe even make their competition
just a little jealous.
1. Boost employee trust,
confi dence, and pride.
Workplace recognition programs
such as Top Workplaces are
powered by employee feedback captured
with the engagement survey
that’s the engine behind the program.
Giving employees the opportunity
to offer feedback ensures
they feel heard and offers proof
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their input matters.
It also builds trust
and confi dence, and
research shows this
has a direct impact on
engagement. Plus, being
able to say, “I work
for a Top Workplace!”
gives employees a
great sense of pride
and boosts morale.
2. Showcase culture
to strengthen their
employer brand.
When it comes to
recruiting the right
talent, employee referrals and traditional
ways of recruiting talent
are no longer enough.
Culture is the most important
differentiator, and the Top Workplaces
award is third-party verifi
cation of culture excellence. A
recent study revealed that companies
with a strong employer brand
can reduce their cost-per-hire by as
much as 50 percent, according
to LinkedIn.
3. Win big contracts
by getting noticed.
People want to do
business with Top
Workplaces. The award
is a mark of confi dence
and an indication of
superior quality and
service. Not to mention,
it distinguishes
them from the competition.
Top Workplaces
advertise the badge on
their marketing materials,
website, packaging, and social
media to help their organization
stand out.
4. Network with other winners.
Leaders of Top Workplaces see
value in prioritizing workplace culture
and use it as a strategic competitive
advantage. They also network
with other award-winning
organizations that share the same
passion.
5. Keep culture in tip-top shape.
Top Workplaces don’t rest on
their laurels, and they know standing
still isn’t an option. They are
committed to keeping their culture
in tip-top shape and they continue
to put in the hard work, day after
day.
Tapping into their employee engagement
survey insights enables
them to see their blind spots (bright
spots too) and know where to focus
their efforts.
Nominate your company as a
New York City Top Workplace at
amny.com/nominate. Laura Brinton
is content marketing director at
Energage, a Philadelphia-based research
and consulting fi rm that surveyed
more than 2 million employees
at more than 7,500 organizations in
2019. Energage is the research partner
for Top Workplaces.
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