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1700 Coney Island Avenue, Brooklyn, NY
COURIER L 22 IFE, AUG. 23-29, 2019
President of 125th Street BID
shares secrets to her success
BY SCHNEPS MEDIA
This week’s “Power Woman” podcast
features Barbara Askins, President
& CEO of the 125th Street Business
Improvement District (BID) speaking
with host Victoria Schneps.
Ms. Askins talks about growing up
in her small-town childhood home of
Plaquemine, LA, her life today, and her
advice to other women on how to succeed
in business.
Recalling her early life, she candidly
shared it was women such as
her fi rst grade teacher and her
college mentor who greatly infl
uenced her to get to where she
is now, and how she will always
remember “all of those wonderful
women.”
Askins left Plaquemine for
Houston where she majored in
the sciences before realizing
she needed to be in a more “creative”
fi eld. After visiting on a school trip, she
eventually landed in New York City
where, after “trying many fi elds,” her
journey led her to 125th Street. While
working on a transportation project she
realized she loved the energy and the
culture of the neighborhood and decided
to stay.
Barbara Askins
Barbara Askins created the 125th
Street BID which was one of the fi rst
BIDs in the community of color in the
world. “125 Alive” is her mantra and her
passion comes through as you hear her
talk about the BID’s benefi t to the community
by the jobs it creates and the opportunities
it presents.
“It’s challenging and it can only happen
if business owners participate with
all of the planning of the BID,” she says.
Askins also knows that it takes a village
and she works closely with the police
and sanitation departments
as well. “It’s a family of people
working together, not just the
BID,” said Askins.
The BID’s yearly Harlem
Holiday Lights celebration,
created by Ms. Askins, will
take place this year on Nov. 20,
2019. Schneps has already penciled
in the date to ride on one
of the illuminated fl oats with Barbara!
According to Askins, “It is truly an
event that brings the community together.”
It is a magical day to kick off the
holiday season.
“Power Women” podcasts share
successful women’s secrets to success.
Tune in to the podcast at SchnepsBroadcasting.
com and wherever podcasts are
heard.
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