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COURIER LIFE, APRIL 1-7, 2022
BY BEN BRACHFELD
New York Community
Hospital on Kings Highway
in Midwood was officially
renamed Maimonides Midwood
Community Hospital
on March 25 as the massive
namesake medical center
in Borough Park seeks to
expand its reach within its
home borough.
The renaming of Community
Hospital, which
opened in 1929 and has had
a number of names and affiliations
since then, represents
what executives deem
the final step in a long-stewing
integration between
the two southern Brooklyn
medical centers, which began
collaborating in 2018
and announced an effective
merger in 2020, right as the
coronavirus began pummeling
local hospitals. The
merger was officially announced
last July.
Concurrently, Maimonides
announced a rebranding
of sorts, unveiling a
new hospital network called
Maimonides Health which
executives say is not aimed at
dominating the health care
industry, but rather in provisioning
effective care specifically
to Brooklynites.
“Maimonides Health
represents something
unique,” said Ken Gibbs,
the president and CEO of
Maimonides, at the unveiling
of Community Hospital’s
new name. “We are
born in Brooklyn, we deliver
world-class outcomes
in Brooklyn, and we are
specifically focused on
serving Brooklyn.”
The new hospital network
encompasses three
southern Brooklyn hospitals:
Maimonides Medical
Center in Borough Park,
Maimonides Children’s
Hospital across the street
from the flagship, and
the newly-renamed Maimonides
Midwood Community
Hospital, plus over
80 outpatient and community
clinics across Kings
County. The network employs
over 7,000 workers
and 1,800 doctors, making
it one of the largest employers
in Brooklyn.
The network is expanding
its reach in the city’s most
populous borough, with a
new Maimonides-branded
emergency room set to open
later this year at the former
Victory Memorial Hospital
in Bay Ridge plus a new
cancer treatment center just
down the block from Community
Hospital.
“Many hospitals are
shrinking, the number of
hospitals are shrinking.
Communities are being
left without service,” said
Gene Keilin, Maimonides’
board chair. “We’re not.
We’re expanding.”
Maimonides is also
launching an ad campaign
called “My Home, My
Choice, Maimonides” aimed
at convincing Brooklynites
to seek health care in their
backyard at Community
Hospital rather than heading
to Manhattan to receive
care at a fancy, name-brand
medical establishment.
That’s largely to convince
the most lucrative
patients — those with private
insurance — to stay
in Brooklyn for their treatment,
as private insurance
reimburses hospitals
at higher rates than Medicaid;
“safety-net hospitals,”
like the city’s public
hospital system and Maimonides,
which disproportionately
serve patients on
Medicaid, are consistently
in financial throes while
larger networks like Mount
Sinai and New York-Presbyterian
remain on more
Community Hospital CEO Barry Stern (left) and Maimonides CEO
Ken Gibbs at the newly-renamed Maimonides Midwood Community
Hospital on March 25, 2022. Photo by Ben Brachfeld
stable fiscal footing.
“If you have a stroke,
if you have a heart attack,
if you ever have that situation,
you want to get care
quickly,” said Barry Stern,
Community Hospital’s CEO.
The pandemic only
made these problems worse
for safety-net hospitals, as
the primarily low-income
populations they serve inundated
emergency rooms
as COVID-19 patients. Executives
say Community
Hospital has administered
more monoclonal antibody
treatment during the pandemic
than any hospital in
the state. The integration
will in short order bring
advancements in care to
Midwood, executives say.
Community Hospital
opened in 1929 as Madison
Park Hospital, and has
seen a slew of changes to its
name and affiliation over
its 93-year history. The
hospital entered into an
affiliation with New York-
Presbyterian in the 1990s,
a partnership that came
to an end in 2016, and has
been affiliated with Maimonides
since 2018.
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