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the Tsang brothers found their expansive
new Astoria restaurant to be as much of a
want as it was a necessity.
“Customers came from all different
parts: Long Island, Astoria, Whitestone.
People even came from Westchester,”
Chris Tsang explained. The Flushing
space, with small countertops and a
handful of seats, wasn’t enough to accommodate
diners on the hunt for something
fresh and new.
“We didn’t want to be in the city,” he added,
“but we wanted to be somewhere that
would remind us of the city. The diversity of
Astoria is what brought us here.”
They wanted to cater to health-conscious
Astorians, and their drive to provide
something uniquely flavorful to
the often bland world of dieting has
set their menu apart from the common
“When people feel good about
themselves, we feel good about ourselves,”
JT Tsang explained. “It’s what we
are here for.”
And with an open-kitchen concept, diners
are seeing just what they’re getting
when treating themselves to a unique and
Chris Tsang designed the open, airy
eatery in a way that pays homage to the
luxurious, beachy feel of the Hawaiian islands.
With wooden paneling reminiscent
of driftwood, accentuated by white tiled
walls, guests are made to feel as if they’re
escaping the waves for a quick bite.
“We wanted to make it really feel like
when you came in, you were in Hawaii,”
JT Tsang said.
The giant, authentic surfboards mounted
on the wall act as the menus and ingredient
lists while paying tribute to the
wave-riders of the islands. Each board
was found and purchased out on the
beachfronts of the Far Rockaways, creating
Photos: Marie Torio/BORO
a fusion between the shores of Hawaii
and the coasts of Queens. Given their lifelong
connections to the area, the Tsang
brothers wanted nothing more than to
support the local business market that
they are now a part of.
With all the excited buzz heard up and
down Broadway of this new and noteworthy
culinary experience, it will undoubtedly
become a one-of-a-kind neighborhood
staple. It’s a place to celebrate a
diversely delicious culture that is finally
getting its due.
PokeWave is located at 35-07 Broadway,
between 35th and 36th streets. PokeWave
is also available for delivery through their
website at www.pokewaveny.com.