BoroMag_0317_p23

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23 BORO: Do you find as a woman you encounter pushback in the industry? Adriana Marie: There’s pushback no matter who you are. I think people underestimate me because I’m petite, but they quickly realize I’m not here to play games. I do a lot of outreach. I try to connect with a lot of people. BORO: How do you go about that? Adriana Marie: Often it’s an introduction from somebody, or I use Cison, which is a platform that connects PR people with publications. Going to networking events and keeping track of people that come to our events is also important. BORO: Do you employ people? Adriana Marie: During Fashion Week yes, but I have a lot of interns, usually five to 10 at a time. Schools often reach out to place students with me. BORO: What are your plans for the future? Adriana Marie: I want to change the way that Fashion Week is going. I want to take over Fashion Week one day! BORO: Any tips for budding #girlbosses out there? Adriana Marie: Keep at it. You might start in one area, but it may shift unexpectedly — that may be more beneficial for you than you realize. Go with the flow. Whatever your goal is, keep at it. Don’t stop. It sounds cliched to say, but don’t give up. You have to be persistent, especially in a city like New York. Always follow up and keep reaching out. MARCH 2017 I BOROMAG.COM


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