BoroMag_0317_p20

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#girlboss 20 MARCH 2 0 1 7 BORO: Adriana, tell us about your company. Adriana Marie: AMCONYC is a public relations and production company and we also assist with social media management. The majority of our events are during Fashion Week; I produce between six and eight shows. We scaled down this season as Fashion Week is really changing. A lot of the big names are dropping out from New York and going to LA. Versace and Opening Ceremony, for example, have decided to showcase their designs on celebrities instead of using the traditional runway. The influencer/ blogger boom has also really altered the climate for Fashion Week, too, because now the consumers are dictating what to buy rather than the buyers. I have to move with the flow, so we live stream our shows so that we can reach the public while keeping the integrity of what New York Fashion Week should be. BORO: How do you pick your designers? Adriana Marie: Research. We work with emerging designers. We accept submissions from all over. This season we have Kelly Dempsey’s Rack Addik (a contestant from Project Runway), Storm Dorris, Emulous from South Carolina and Ivory Couture from Los Angeles. I knew what it was like not to be able to afford a cup BY RUTHIE DARLING @RUTHIEDARLING With New York Fashion Week recently wrapped up until the fall and the chants from the Women’s March still ringing in our ears, we figured this would be the perfect moment to highlight an Astoria-based #girlboss who is killing it in the fashion scene. I met with Adriana Marie of AMCONYC to ask her about how she began and developed her own business and what advice she had for aspiring female entrepreneurs. ARTS+ENTERTAINMENT


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