The future is now at JFK’s Terminal 4
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TIMESLEDGER | QNS.COM | JULY 16-JULY 22, 2021 9
BY BILL PARRY
As air travel picks up during
the post-COVID recovery,
JFK International Airport’s
Terminal 4 launched New
York’s first digital marketplace
for duty free shopping.
The new e-commerce venture,
announced by JFKIAT,
which operates Terminal 4
(T4), enables travelers flying
through the terminal to
purchase duty-free items online
before arriving or while
waiting for departure at their
gate, dining at the terminal or
visiting one of the terminal’s
premium lounges.
“JFKIAT has continued
to innovate T4’s offerings to
ensure our customers have
a seamless experience from
curb to gate, and we are proud
to partner with Inflyter and
DFS Group to launch one of
the first duty-free marketplaces
in a U.S. airport terminal,”
JFKIAT President and
CEO Roel Huinink said. “In
the wake of the pandemic, it
is critical for our customers
and employees to feel as safe
as possible, and ensuring contactless
experiences is an important
component to rebuilding
confidence in air travel.
As we begin to see more passenger
traffic return, we are
pleased to offer a new way for
our customers to enjoy a premium
shopping experience at
T4. We look forward to more
of our retail partners joining
this new platform as well.”
Purchases will be delivered
directly to the gate and
passengers will receive their
items just before they enter
the aircraft. The digital marketplace
enables a contactless
and fully digital purchase
process, creating a safer and
more seamless experience for
customers and employees.
“As consumers intend to
continue their online shopping
behavior post-pandemic,
we are delighted to have partnered
with JFKIAT to deliver
an e-commerce platform that
will offer passengers the convenience
of being able to shop
duty-free online whenever
they want, and not just at the
airport,” Inflyter Founder
and CEO Wassim Saadé said.
“What is of particular significance
is that this digital marketplace
will showcase multiple
retailers enabling JFKIAT
to pioneer one of the first fully
integrated, online and offline
premium shopping experiences
in the United States.”
Since the beginning of
the pandemic, JFKIAT took
immediate action to ensure
high levels of safety within
the terminal, staying in close
contact with the CDC and government
agencies, increasing
and enhancing cleaning routines
throughout the building,
and implementing safe practices
for processing flights
and passengers arriving from
affected areas.
With the launch of its new
campaign, JFKIAT has innovated
beyond standard air
terminal practices in order to
look ahead to the future, seeking
to address anxiety, ensure
the highest level of safety
practices, and leverage cutting
edge technology to prepare
T4 for the next normal of
air travel.
“At DFS, we continually
seek to offer our traveling
customers a first-class shopping
experience,” DFS North
America Managing Director
Martin Matthews said. “With
the Inflyter app and e-commerce
site, our customers now
have another way to enjoy
exclusive, local and limitededition
products that can only
be found at DFS.”
The offering is JFKIAT’s
latest move to enable a contactless
customer experience.
In 2019, JFKIAT launched
AtYourGate at T4, giving customers
the ability to order
food and beverages on the
AtYourGate app and have
items delivered to their gate.
With the launch of the digital
marketplace, JFKIAT also
plans to expand the offering to
include other retailers within
T4 to provide customers with
a wider range of products to
shop.
Reach reporter Bill Parry
by e-mail at bparry@schneps
media.com or by phone at (718)
260–4538.
The operator of JFK’s Terminal 4 launched a new digital
marketplace for duty-free shopping in the latest post-pandemic
innovation at the airport. Photo courtesy of governor’s offi ce
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