4 THE QUEENS COURIER • JANUARY 30, 2020  FOR BREAKING NEWS VISIT WWW.QNS.COM 
 Six things to know when buying hearing aids 
 Being an informed health care  
 consumer is hard work. Th ere  
 is information everywhere. But  
 how do you sift  through it and  
 make sense of it all? And how  
 do you know what is reliable and  
 what isn't? 
 Sorting  through  the  noise  
 when buying hearing aids is no  
 exception. 
 In the past several months, there  
 has been signifi cant media coverage  
 and social media discussion about  
 the Over-the-Counter Hearing Aid  
 Act of 2017, which will make certain  
 types of hearing aids available  
 over the counter in the next several  
 years. At the same time, there  
 are many advertisements about  
 devices called Personal Sound  
 Amplifi cation Products (PSAPs) -  
 which are not hearing aids and are  
 not designed to treat hearing loss -  
 adding to the confusion. 
 To  help  consumers  cut  
 through the clutter, the Better  
 Hearing  Institute  (BHI)  has  
 pulled together six essential facts  
 for people with hearing loss who  
 are considering the purchase of  
 hearing aids. 
 BHI recommends that anyone  
 who is ready to address their  
 hearing loss keep these six points  
 in mind: 
 1)  Addressing  hearing  loss  
 promptly and appropriately is  
 important for health and quality  
 of life. Research shows that hearing  
 loss is linked to cognitive  
 decline and dementia, depression, 
  an increased risk of falls  
 and hospitalization, and greater  
 health care costs. Hearing loss  
 also  is  linked  to  cardiovascular  
 disease, diabetes, moderate  
 chronic kidney disease, obesity, 
  sleep apnea and rheumatoid  
 arthritis, studies show. 
 2) Hearing loss is not a simple  
 mechanical issue and cannot  
 be remedied as easily as buying  
 a pair of reader glasses at the  
 grocery store. Hearing loss is a  
 complex sensory loss. It involves  
 brain  function  and  frequency  
 losses specifi c to the individual.  
 Human hearing involves a multifaceted  
 interplay between specific  
 parts of the ears and brain. For  
 this reason, hearing aids - which  
 are designed specifi cally to compensate  
 for hearing loss - must  
 be cleared by the U.S. Food and  
 Drug Administration (FDA) to  
 ensure safety and effi  cacy. 
 3)  Hearing  aids  need  to  be  
 custom-fi tted and programmed  
 specifi cally  for  the  individual  
 so  they  correctly  address  those  
 specifi c  frequencies  the  individual  
 has trouble hearing. Th e  
 beauty of authentic hearing aids  
 is that they're tailored - through  
 personalized  fi tting,  programming  
 and  follow-up  adjustments  
 -  to  correctly  address  
 those  specifi c  frequencies  the  
 individual  has  trouble  hearing.  
 Th  is gives the wearer the greatest  
 benefi t and ensures that the  
 level  of  amplifi cation is appropriate  
 across  the  entire  frequency  
 spectrum.  Follow-up  
 hearing  aid  adjustments,  along  
 with  training  to  help  consumers  
 adjust  to  amplifi cation  and  
 re-learn  how  to  hear  and  process  
 sounds  they  had  been  
 missing,  further  increase  user  
 satisfaction. 
 4) Personal sound amplifi ers  
 (PSAPs) are not hearing aids and  
 are not cleared by the FDA to  
 treat  hearing  loss.  Consumers  
 need to be careful not to confuse  
 hearing aids with PSAPs,  
 which simply turn up the volume  
 - sometimes to dangerously  
 high decibel levels - regardless of  
 the individual's specifi c  hearing  
 needs. Over-amplifying in this  
 way may put the consumer at  
 risk of greater hearing damage. 
 5) Seeing a hearing care professional  
 is the best safety net  
 for  proper  diagnosis  and  treatment. 
  Going to a hearing care  
 professional  helps  ensure  that  
 any  underlying  medical  issue  
 behind a hearing loss is identifi  
 ed and addressed. It also helps  
 ensure that the person's hearing  
 loss is safely and eff ectively  
 treated.  Hearing  care  professionals  
 - audiologists, hearing  
 aid  specialists  and  ENTs  
 (Ear, Nose and Th roat  doctors  
 or doctors of otology and otolaryngology) 
   -  are  best  suited  
 to help consumers with hearing  
 loss. Audiologists and hearing  
 aid specialists are expressly  
 trained in all aspects of hearing  
 aids and amplifi cation, and they  
 are  state-licensed.  Many  work  
 in  practices  with  ENT  doctors.  
 Th  ey have the most appropriate  
 and  accurate  equipment  to  give  
 a precise read of an individual's  
 current hearing level. Involving  
 a  hearing  health  care  professional  
 also means the consumer  
 gets maximum benefi t  from  
 their hearing aids. 
 6)  Currently,  hearing  aids  
 are only sold by licensed hearing  
 care  professionals.  Today,  
 real  hearing  aids  cannot  be  
 purchased  in  the  U.S.  without  
 the  involvement  of  a  licensed  
 hearing care professional. The  
 way hearing aids are sold, however, 
  will change in a few years  
 due  to  the  Over-the-Counter  
 Hearing  Aid  Act  of  2017,  
 which  was  signed  into  law  in  
 August  2017.  Nevertheless,  
 the  complex  nature  of  hearing  
 loss  will  not  change.  The  
 safest thing consumers can do  
 for their hearing is to seek professional  
 hearing  health  care  
 advice from the start. 
 BHI  urges  consumers  with  
 hearing loss to remain encouraged. 
  Most people with hearing  
 loss can benefi t from custom-fi tted  
 and  programmed  hearing  
 aids. In fact, 91 percent of people  
 who purchased hearing aids  
 in  the  last  year  say  they  are  
 happy with their purchase, and  
 90 percent say they would recommend  
 getting  hearing  aids  
 to family members and friends,  
 BHI research shows. 
 — Courtesy BPT 
  top doctors 2020 
 
				
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