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COURIER LIFE, APRIL 1-7, 2022
BY BEN BRACHFELD
New York Community
Hospital on Kings Highway
in Midwood was officially
renamed Maimonides Midwood
Community Hospital
on March 25 as the massive
namesake medical center
in Borough Park seeks to
expand its reach within its
home borough.
The renaming of Community
Hospital, which
opened in 1929 and has had
a number of names and affiliations
since then, represents
what executives deem
the final step in a long-stewing
integration between
the two southern Brooklyn
medical centers, which began
collaborating in 2018
and announced an effective
merger in 2020, right as the
coronavirus began pummeling
local hospitals. The
merger was officially announced
last July.
Concurrently, Maimonides
announced a rebranding
of sorts, unveiling a
new hospital network called
Maimonides Health which
executives say is not aimed at
dominating the health care
industry, but rather in provisioning
effective care specifically
to Brooklynites.
“Maimonides Health
represents something
unique,” said Ken Gibbs,
the president and CEO of
Maimonides, at the unveiling
of Community Hospital’s
new name. “We are
born in Brooklyn, we deliver
world-class outcomes
in Brooklyn, and we are
specifically focused on
serving Brooklyn.”
The new hospital network
encompasses three
southern Brooklyn hospitals:
Maimonides Medical
Center in Borough Park,
Maimonides Children’s
Hospital across the street
from the flagship, and
the newly-renamed Maimonides
Midwood Community
Hospital, plus over
80 outpatient and community
clinics across Kings
County. The network employs
over 7,000 workers
and 1,800 doctors, making
it one of the largest employers
in Brooklyn.
The network is expanding
its reach in the city’s most
populous borough, with a
new Maimonides-branded
emergency room set to open
later this year at the former
Victory Memorial Hospital
in Bay Ridge plus a new
cancer treatment center just
down the block from Community
Hospital.
“Many hospitals are
shrinking, the number of
hospitals are shrinking.
Communities are being
left without service,” said
Gene Keilin, Maimonides’
board chair. “We’re not.
We’re expanding.”
Maimonides is also
launching an ad campaign
called “My Home, My
Choice, Maimonides” aimed
at convincing Brooklynites
to seek health care in their
backyard at Community
Hospital rather than heading
to Manhattan to receive
care at a fancy, name-brand
medical establishment.
That’s largely to convince
the most lucrative
patients — those with private
insurance — to stay
in Brooklyn for their treatment,
as private insurance
reimburses hospitals
at higher rates than Medicaid;
“safety-net hospitals,”
like the city’s public
hospital system and Maimonides,
which disproportionately
serve patients on
Medicaid, are consistently
in financial throes while
larger networks like Mount
Sinai and New York-Presbyterian
remain on more
Community Hospital CEO Barry Stern (left) and Maimonides CEO
Ken Gibbs at the newly-renamed Maimonides Midwood Community
Hospital on March 25, 2022. Photo by Ben Brachfeld
stable fiscal footing.
“If you have a stroke,
if you have a heart attack,
if you ever have that situation,
you want to get care
quickly,” said Barry Stern,
Community Hospital’s CEO.
The pandemic only
made these problems worse
for safety-net hospitals, as
the primarily low-income
populations they serve inundated
emergency rooms
as COVID-19 patients. Executives
say Community
Hospital has administered
more monoclonal antibody
treatment during the pandemic
than any hospital in
the state. The integration
will in short order bring
advancements in care to
Midwood, executives say.
Community Hospital
opened in 1929 as Madison
Park Hospital, and has
seen a slew of changes to its
name and affiliation over
its 93-year history. The
hospital entered into an
affiliation with New York-
Presbyterian in the 1990s,
a partnership that came
to an end in 2016, and has
been affiliated with Maimonides
since 2018.
Growing and growing!
Maimonides launches expanded network with new name
Brooklyn Courier Life
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NOTICE OF A JOINT PUBLIC HEARING of the Franchise and Concession Review Committee and the New York City
Department of Parks & Recreation (“NYC Parks”) to be held on Monday, April 11, 2022 at Spector Hall, 22 Reade Street,
Manhattan, New York, NY 10007, commencing at 2:30 p.m.
I
NTENT TO AWARD a concession amendment to extend the existing License Agreement between the New York City
Department of Parks & Recreation and City Ice Sports Inc. for the Operation and Management of Abe Stark Ice Skating Rink at
Coney Island, Brooklyn. Compensation under the second amendment to the License Agreement will be as follows: Licensee
shall pay the City license fees for each year, according to the below schedule.
Operating Years 17-20: October 1, 2022 to April 30, 2026
DUE DATE AMOUNT % FEE
Any applicable payment is due
to Parks within 30 days of the
end of the Operating Season.
Percentage of Gross
Receipts, if applicable.
If Licensee’s Gross Receipts in any
Operating Year exceed $500,000, it shall
pay to Parks the following percentages of
the Gross Receipts in excess of $500,000:
25% of Admission Fees
25% of Ice Skate Rental Fees
15% of Ice Rental Fees
2% of Net Vending Sales
10% of Net Ice Skate Instruction Fees
30% of All Other Revenue
Restored Time: October 1, 2026-March 6, 2027
DUE DATE AMOUNT % FEE
Any applicable payment is due
to Parks within 30 days of the
end of the Operating Season.
Percentage of Gross
Receipts, if applicable.
If Licensee’s Gross Receipts during this
period exceed $325,000.00, it shall pay to
Parks the following percentages of the Gross
Receipts in excess of $325,000:
25% of Admission Fees
25% of Ice Skate Rental Fees
15% of Ice Rental Fees
2% of Net Vending Sales
10% of Net Ice Skate Instruction Fees
30% of All Other Revenue
Written testimony may be submitted in advance of the hearing electronically to fcrc@mocs.nyc.gov. All written testimony must
be received by April 4, 2022.
A draft copy of the agreement may be obtained at no cost by any of the following ways:
1) Submit a written request to NYC Parks at concessions@parks.nyc.gov from April 1, 2022 through April 11, 2022.
2) Download from April 1, 2022 through April 11, 2022 on NYC Parks’ website. To download a draft copy of the agreement,
visit https://www.nycgovparks.org/opportunities/concessions/rfps-rfbs-rfeis
3) Submit a written request by mail to NYC Department of Parks and Recreation, Revenue Division, 830 Fifth Avenue, Room
407, New York, NY 10065. Written requests must be received by April 1, 2022. For mail-in requests, please include your name,
return address, and License # B336-A-IS
A transcript of the hearing will be posted on the FCRC website at https://www1.nyc.gov/site/mocs/reporting/agendas.page
For further information on accessibility or to make a request for accommodations, such as sign language interpretation services,
please contact the Mayor’s Office of Contract Services (MOCS) via e-mail at DisabilityAffairs@mocs.nyc.gov or via phone at
(646) 872-0231. Any person requiring reasonable accommodation for the public hearing should contact MOCS at least five (5)
business days in advance of the hearing to ensure availability.
One time use only. Cannot be used in conjunction with any other coupon or offer.
Coupon offer good until December 31, 2022. Valid for any new
service except subscription fees. Must mention coupon at time of sale.
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