Everything you need
to plan the perfect
Life is full of events and milestones
worthy of celebration. Other occasions
call on individuals to organize
professional events, such as conferences or
large scale presentations.
Whether planning personal celebrations
or professional gatherings, event
planning can be challenging. Here are some
suggestions to keep in mind.
Event planners must analyze various
things before they can hit the ground running.
Th ese include answering questions,
• What is the purpose of the event?
• Is there a certain theme?
• How many people will be invited?
• What are the goals of the event?
• What is the budget?
• What kind of help is available?
Answering these questions will provide
those tasked with planning events
a solid foundation on which to build the
BUILD A SOLID TEAM
Planning an event is a tall task, but a
trusted group of helpers can lighten planners’
Event planners should play to their
teams’ strengths and delegate tasks accordingly.
For example, a natural salesperson
can be tasked with negotiating rates on
venues or vendor services, while a bookkeeper
can keep track of the budget.
FIND THE RIGHT VENUE
A venue can make or break an event.
Th at makes selecting a venue crucial.
Th ings that need to be considered include
proximity to where people live; availability
of transportation to and from the
event; hotel accommodations nearby; parking;
event space; and other factors, such as
a stage or podium or other special equipment,
as they apply to the event.
Sometimes it is worth spending a little
extra to secure a top-notch venue that will
ensure guests walk away satisfi ed.
FILL THEIR STOMACHS
People who have had enough to eat may
be more inclined to have a good time. At
COURIER L 20 IFE, MARCH 13–19, 2020
professional events, a well-fed audience
may be more receptive to the message being
Event planners should give careful consideration
to the types of food and beverages
that will be served.
Buff et-style may be easier for larger
crowds. However, if the goal is a lavish
event, a sit-down meal can help achieve
the right ambiance.
Th ose invited to the event should be informed
well in advance so they can make
plans to attend. If the event is a fundraiser or
designed for a specifi c marketing goal, event
planners will need to promote the function
well to ensure substantial attendance.
OFFER A TAKEAWAY
Whether a swag bag, small gift or another
token, event planners should budget
for gifts that guests can take home with
Such gifts increase the likelihood that
guests will remember the event fondly
and may generate positive feedback from
Event planning skills are important.
Such skills can serve people well in their
personal and professional lives.
PARTY & PROM GUIDE 2020