
 
        
         
		Bring back ‘alcohol-to-go’ to  
 keep more NYC businesses alive 
 COURIER L 18     IFE, JANUARY 7-13, 2022 
 EDITORIAL 
 OP-ED 
 It’s not easy being a small  
 business owner in New  
 York City. 
 Along with the many economic  
 challenges a small business  
 owner faces each day  
 — paying the rent, attracting  
 customers, keeping up with  
 wage and inventory demands,  
 etc. — the city government  
 has made a business of its own  
 scrutinizing shopkeepers on a  
 regular basis and hitting them  
 in  the  pocket hard when  code  
 violations are found. 
 Unlike most small businesses, 
  city government is not  
 a for-profi t entity — at least it  
 shouldn’t be. The government’s  
 functions  should mainly be  to  
 protect the public from harm,  
 enforce the laws designed to  
 do just that, and reprimand  
 those who violate that trust.  
 It shouldn’t, as it has in recent  
 years, implement enforcement  
 systems that prove more as a  
 cash cow for the city coffers and  
 less as a corrective measure to  
 protect New Yorkers. 
 On Tuesday, Mayor Eric Adams  
 took a big step forward in  
 getting the city out of the fi negiving  
 business with an executive  
 order titled “Small Business  
 Forward.” Agencies such  
 as the Departments of Buildings, 
  Environmental Protection, 
  Fire, Sanitation, Health  
 and Mental Hygiene, and Consumer  
 and worker Protection  
 are mandated by the mayor to  
 review existing business regulations  
 and either change their  
 language or how they are enforced. 
 The aim, Adams said, is to  
 ensure that fi ne schedules are  
 reduced for small business  
 owners. Agencies would also  
 give themselves greater discretion  
 to offer fi rst-time violation  
 warnings or extended cure periods  
 rather than slapping businesses  
 with fi nes right away. 
 “The last thing they need  
 to deal with are unnecessary  
 fi nes,” Adams said. We’re cutting  
 the red tape and bringing  
 real relief to the entrepreneurs  
 who have made their dreams a  
 reality and keep our local economy  
 strong.” 
 How true that statement is. 
 The issue of small business  
 fi nes is more critical now  
 as New York City continues to  
 recover from the still-ongoing  
 COVID-19 pandemic. Actions  
 such as the one Adams took  
 Tuesday don’t amount to “corporate  
 welfare”; the benefi ciaries  
 aren’t international conglomerates  
 who too often drive  
 small businesses under, and  
 take away their customers (and  
 employees) on the cheap. 
 It’s a reinvestment in New  
 Yorkers who pour their heart,  
 soul and fi xed resources into  
 selling goods and services, employing  
 their neighbors and  
 pumping economic energy  
 back into the city that never  
 sleeps.  
 They’ve been around here  
 forever, and by cutting the red  
 tape, we’re not only easing their  
 pain, but making sure they’ll  
 be around here even longer. 
 Easing the pain 
 BY KEN GOLDBERG 
 New York City’s bars, taverns, clubs,  
 and entertainment centers are suffering  
 another crisis at this time. As  
 COVID-19 has returned to record rates,  
 this has provoked fear among consumer  
 and patrons, disrupting many  
 entertainment and hospitality enterprises. 
 In the past two weeks many watering  
 hole/food locations have closed.  
 It’s a combination of customers being  
 frightened  by  COVID-19  and  staying  
 away, many business or holiday parties  
 being cancelled, and, for many  
 businesses, not being able to have adequate  
 staff because workers have either  
 gotten sick, are taking precautions, or  
 have become discouraged. 
 Government policymakers have lost  
 credibility with many of these affected  
 people because of confl icting  information. 
  Yet government needs to become  
 immediately pro-active so many of these  
 small businesses are able to survive. 
 Government  should  now  allow,  
 even encourage, bars, taverns, clubs,  
 and entertainment centers to offer  
 curbside alcoholic beverages including  
 mixed cocktails, and food. These  
 locations should also be allowed to offer  
 bottle service. 
 The NYS Liquor Authority must  
 do much more to boost business. For  
 example anyone who reviews the authority’s  
 website  together  with  the  
 NYC website about opening a bar, tavern, 
  or club will be completely turned  
 off by the diffi culty due to many bureaucratic  
 hurdles.  This  broken  system  
 has to be transformed where entrepreneurs  
 and operators willing  
 to  risk  capital  in  opening  an  establishment  
 are embraced with effi cient  
 help. 
 Most important, the NYS Liquor  
 Authority and law enforcement needs  
 to cease and desist with playing “gotcha” 
  fi ning, penalizing bars, taverns,  
 and clubs for a variety of slight infractions. 
  During  the fi rst COVID-19  crisis  
 under Governor Andrew Cuomo,  
 these  establishment  owners    experienced  
 a “reign of terror” with all sorts  
 of agency inspectors who wrote summonses  
 and even closed down places!  
 How did any of this support business  
 owners, who then would have to layoff  
 employees, halt paying their rent and  
 utilities, and even their taxes? 
 Instead of hurting responsible, decent  
 business owners, employees at  
 these government agencies should instead  
 be prioritized on safeguarding  
 us against threats by criminals, mentally  
 ill, and homeless who pose a dangerous  
 presence on our streets. 
 Truth be told, here’s what I am seeing  
 “on the street” everyday: Many  
 bars, taverns and clubs are one step  
 away  from  going  out-of-business  because  
 of COVID-19’s latest economic  
 blow. 
 Ken Goldberg is principal owner  
 of Emerson Amusement of Woodside,  
 Queens, and president of the Amusement  
 and Music Owners Association of  
 New York. 
   Pexels