Eyeglass Direct offers quality products at low prices
You don’t have to pay top
dollar for eyeglasses.
Eyeglass Direct offers
high-quality, discounted
eyeglasses that are created
by experienced technicians.
So, what kind of pricing are
we talking about?
“You can get a complete
pair of glasses — frames
and lenses — for as low as
$49,” says Randy Appelbaum,
optician and owner.
“And you get the same highquality
lenses and service
you would get at any other
quality vision center.”
How is such pricing possible?
It’s really just good
business sense.
“We buy smart; we buy a
lot; and we get good prices
from the manufacturers.
We pass these along to our
customers,” says Appelbaum.
The optician knows his
business. He has 40 years
experience in the field. He
owned and operated stores
in Manhattan; then decided
BUS INES S , B ROOKLYN S T Y LE
to give up these storefronts
and move online.
“I started the company
in the basement of my house
fifteen years ago,” says Appelbaum.
In just a short
time, the tiny operation
grew to a full manufacturing
facility, which is now
located on Avenue N. This
location is also a showroom
where people can come in
and try on frames to select
a style that compliments
their facial structures.
Eyeglass Direct has
many happy customers.
And they are not just local.
They are from all over the
world.
“We have nearly 120,000
customers today, and are
growing,” says Appelbaum.
Just because glasses are
offered at “unbelievable
prices,” rest assured that
they are quality products.
When you purchase a pair
of glasses, the company
provides anti-scratch protection,
ultraviolet filter,
polished lens edges, and a
high-quality eyeglass case
and cleaning cloth, he says.
Eyeglass Direct guarantees
that your lens prescription
is correctly filled. Each
pair is inspected by a licensed
optician who makes
sure the prescription is correct.
The frames carry a
one-year warranty against
manufacturer’s defects.
Eyeglass Direct is well
aware that glasses make
fashion statements.
Purchase Transitions
Lenses™, and eliminate the
need for sunglasses. These
lenses are clear indoors and
get darker outside, when
they are exposed to light.
They are so convenient,
and look fabulous.
Standard bifocal and noline
progressive lenses are
available, too. Major lens
brands such as Varilux™,
H-D, Zeiss, and Seiko are
carried, as is Crizal™ antiglare
coating.
As people age, they often
develop the need for reading
glasses. This is because
of a condition called Presbyopia,
says Appelbaum.
“The natural crystalline
lens of the eye loses some of
its ability to change shape
in order to focus on near objects.”
So if you have trouble
reading this article, visit
Eyeglass Direct, and they’ll
fit you with a pair of reading
glasses that will open
you up to the world of reading
once again.
Eyeglass Direct offers
“contemporary eyewear at
factory direct prices,” says
Appelbaum. Credit cards
are accepted as are flexible
spending credit cards.
Eyeglass Direct 4909 Avenue
N between 49th Street
and Utica Avenue in Flatbush,
(718) 444–1092, www.
eyeglassdirect.com Open
Mondays through Fridays, 9
am to 6 pm, and Saturdays
from 10 am to 4 pm.
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