APRIL 2021 • LONGISLANDPRESS.COM 25
WHOLLY MOLI
THE SNEEVE
SNEEZE
PROTECTION
“Sneeze into your elbow.” Most of us
live by this public health recommendation,
advised by the U.S. Centers
for Disease Control and Prevention
(CDC) meant to stop germs from
spreading. We pass the teaching on
to our kids.
But as one Long Island grandfather
discovered, young children may
take this advice to the extreme,
forgoing a tissue and getting snot
all over their arm or sleeve. That’s
why Port Washington resident Stan
Bratskeir invented The Sneeve, a
soft, stretchy, disposable armband
that traps germs.
His story goes like this: In 2013,
his then-7-year-old grandson was
just getting over a cold.
Bratskeir watched him
sneeze repeatedly
into his arm and
wipe his nose
on his sleeve.
“It was gross,”
he told news
outlets such
a s ABC
N e w s
N e w
Y o r k ,
“so I said,
‘Chase, you
know what
you need?
You need a
Sneeve.’”
Thus, The
Sneeve was
born. Since
2015, Bratskeir,
who is a longtime
public relations
executive, has
been selling the
product through
the online store,
t h e s n e e v e . c om.
Then, in 2016, Rite
Aid pharmacies began
test-selling the product
in stores.
“Arm your kid in the fight against
germs,” the box for a seven-pack of
Sneeves reads. The antimicrobial
sleeve absorbs germs and is said
to kill 99.9 percent of viruses and
bacteria on contact.
The blue sleeve slips right on to
a bare arm or over a shirtsleeve.
One size fits most children ages 3
to 8 years old. It’s meant to be worn
once and should last an entire day,
unless a child has an especially bad
cold, and is suitable for cold, flu, and
allergy season.
The Sneeve could also be great for
adults in work settings where they
may not have immediate access to a
tissue and need to sneeze, the Port
Washington-based company says,
adding that it will be working
on new products soon.
A seven-pack of
Sneeves is $9.99 plus
shipping on
thesneeve.
com. The
o n l i n e
shop also
sel ls
S n e e v e
T-shirts, a
plain white
tee with the
c omp a n y
logo in
the top
r i g h t
c o r -
ner.
-BB
Shop our unique collection of mezuzot,
shabbos items, tallit, wedding items
PREPARE FOR A
Beautiful
Shabbat
Come and visit us online
and in store
Store Hours:
Monday-Thursday 10-6
Friday 10-4
Saturday - Closed
Sunday 11-5
Scan to join our
Whatsapp Deal Group
https://rb.gy/gmxhoc
390 Willis Avenue Roslyn Heights,
516-437-5466
www.zionlion.com
@zionlionjudaica
The Sneeve is based in Port
Washington. (Courtesy The Sneeve
via Facebook)
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