24 LONGISLANDPRESS.COM • JANUARY 2021
SCHNEPS INSIGHTS
EMAIL TACTICS
IMPROVING
OPEN RATES
BY BRIAN O’CONNOR
You have a super offer or good news
about your business. Now you need to
prove it in the subject line.
It’s a heavy burden, but every day more
than 306.4 billion emails were sent and
received worldwide in 2020 according
to Statista.com, so a strong subject line
can be the difference between your
email being ignored or treated as a
valuable piece of content. Fortunately
there are tactics you can employ that
will increase the likelihood that your
emails get opened.
Here are some of them:
1. KEEP IT BRIEF, SWEET, AND
MOBILE
Email subject lines will get cut off
if they’re too lengthy, especially on
mobile devices. And with up to 77
percent of email opens occurring
on mobile, according to Email Monday,
keeping your subject lines to
fewer than 50 characters will make
sure the entirety of your message
is visible to people scanning their
smartphones.
2. DON’T FUDGE THE PROMISE
A subject line is a promise to your
reader about what you’ll deliver in
your email message. Since we’re presuming
you’re not sending an email
unless you have something important
to say, make sure you fulfill that commitment
with integrity of message. A
false promise — exaggerated urgency
like “Urgent: Update your information”
is a common one — will annoy
your audience and they’ll lose trust
in you, which will lower your open
rate and hike up your unsubscribe
rate.
On the other hand, consistently provide
value in your emails and you’ll
train your subscribers to open them
no matter what the subject line says.
3. PLAY THE NUMBERS GAME
Here’s an easily digestible truism:
Numbers remain a valuable tool in
your subject line strategy. Capitalizing
on the human desire for order
and linearity, numbers demonstrate
a clear message about your offer and
set expectations — the page length
of a download offer you’re sending,
a discount, or a “fear of missing out
(FOMO)” reference (“Join more than
300 others at this webinar!”).
4. AVOID THE SPAM FOLDER
The words you choose in your subject
line bear the burden of prompting
opens but that’s not all they do. Certain
words and symbols can also trigger
spam filters and relegate your message
to readers’ spam folder — a.k.a. Email
Nowhere Land.
Some of the more notorious offenders
include:
!!!
$$$
100% free
Act now!
ALL CAPS
FREE
5. USE WORDS THAT WIN
According to Alchemy Worx, which
analyzed 21 billion emails sent by 2,500
brands, the top 15 most effective subject
line keywords are:
Upgrade
Just
Content
Go
Wonderful
Jokes
Promotional
Congratulations
Revision
Forecast
Snapshot
Token
Voluntary
Monthly
Deduction
Interested in discussing how to get
more from your email marketing efforts
and your overall digital strategy
and goals? Contact us here schnepsmedia.
typeform.com/to/pdRigJ
COMPLETE COMPUTER NETWORK SOLUTIONS
• Computer network services
• Service & worksta��on sales
• Internet router/firewall support
• Network security solu��ons
• Office equipment reloca��ons
• System upgrades and roll-outs
For further infoma��on, contract Network Services at
(631) 393-2980 or ed@unatechnical.com
500 Bi-County Blvd, Suite 214, Farmingdale, NY 11735
www.unatechnical.com
New York City • Long Island • Queens • Westchester • Brooklyn • Bronx • New Jersey
Congratulations!
Amanda Vigilante
Account Manager at MAXBURST, Inc.
We thank and celebrate you, for your hard work,
dedication, commitment to excellence and teamwork!
/Statista.com
/www.unatechnical.com
/LONGISLANDPRESS.COM
link
/pdRigJ
/www.unatechnical.com
link
