Daniel DuGoff is a fashion
designer and founder of
HOMOCO, a direct-toconsumer
brand that produces colorful
swimwear and other apparel for queer
people and their friends.
DuGoff has led a successful
professional career in the fashion industry
after graduating from the College of
Architecture at the Sam Fox School of
Design and Visual Arts at Washington
University in St. Louis. He worked for
designers Patrik Ervell and Marc Jacobs
Daniel
DuGoff
HOMOCO
before going on to launch a men’s wear
brand — DDUGOFF — prior to beginning
HOMOCO.
In 2016 — the same year he started
DDUGOFF — Daniel joined the Council
of Fashion Designers of America’s (CFDA)
Fashion Incubator program, which is
a business development initiative for
emerging American designers.
Driven by his love for print and color,
Daniel started HOMOCO in 2018 and
sought to expand the brand’s focus
beyond designing and selling clothing.
HOMOCO frequently collaborates with
LGBTQ artists and organizations, including
the Tom of Finland Foundation, and the
brand utilizes a sustainable and ethical
supply chain featuring recycled plastic
for printed swim trunks and Tencel for
camp shirts.
The name HOMOCO reflects the queer
angle of the brand and stems from the
name of Daniel’s family’s gas stations
in Washington DC, known as Homes Oil
Company — or HOMOCO for short.
24 2021 Impact Awards | www.gaycitynews.com
/www.gaycitynews.com
/www.gaycitynews.com
