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 WE’RE CELEBRATING NATIONAL WEAR RED DAY – FEBRUARY 4, 2022 
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 PAINT THE TOWN RED FOR WOMEN’S HEART HEALTH 
 “GO RED FOR WOMEN DAY” THIS FRIDAY 
 The color red is quite  
 symbolic for the month  
 of February. For many,  
 it’s the color of love,  
 serving as a nod to Valentine’s  
 Day on Feb. 14  
 or the start of the Lunar  
 New Year, which began  
 earlier this week. But  
 there’s another reason  
 you might want to wear  
 red on Friday. 
 Feb. 4 is National  
 Wear Red Day, the  
 American Heart Association’s  
 annual awareness  
 campaign held on the  
 first Friday of every February. 
 Traditionally, thousands  
 of Americans  
 across the country — in  
 classrooms, workplaces,  
 and on the streets —  
 don the color red in order  
 to raise and spread  
 awareness of heart  
 disease and stroke, in  
 hopes of eradicating the  
 issues which plague millions  
 of people, especially  
 women, all over the  
 nation. 
 While the COVID-19  
 pandemic has changed  
 the dynamic of the  
 yearly commemoration,  
 there are still ways to  
 show your support no  
 matter where you’re  
 working from, or how  
 you’re spending your  
 days. 
 This week, Schneps  
 Media will be “Going  
 Red” in support of  
 American Heart Month  
 and the American Heart  
 Association’s goal of reducing  
 death and disability  
 from cardiovascular  
 disease. 
 In line with other  
 “hearty” events this  
 month (like Cupid’s big  
 day), National Wear Red  
 Day shines a needed  
 light on women’s heart  
 health. As the American  
 Heart Association  
 so beautifully puts it,  
 “Women have been the  
 heartbeats of the home  
 since the beginning,  
 playing multiple roles  
 as mothers, daughters,  
 sisters, counselors, providers, 
  and protectors. 
 National Wear Red  
 Day is a beautiful first  
 step in giving women  
 the world over the critical  
 heart health information  
 and services  
 they need and deserve.” 
 We couldn’t agree  
 more. 
 February was declared  
 American Heart  
 Month in 1964 by President  
 Lyndon B. Johnson.  
 Since then, great strides  
 have been made in the  
 fight against heart disease  
 — but crucial work  
 remains. 
 One in three women,  
 on average, die of heart  
 disease or stroke each  
 year, according to the  
 American Heart Association. 
  These silent killers  
 constitute the leading  
 cause of death among  
 American women —  
 and yet, most of these  
 tragedies can be avoided  
 through early detection  
 and treatment. 
 Knowing  the symptoms  
 of heart disease,  
 along with advanced  
 medical care in recent  
 years, have helped millions  
 of people overcome  
 the odds and live long  
 lines. 
 This American Heart  
 Month, we ask that you  
 join us in studying up on  
 the symptoms of heart  
 disease — chest pain is  
 the most common —  
 and taking steps in each  
 of our own lives to be  
 healthier. Let’s make it  
 more than a New Year’s  
 Resolution. 
 We also ask that you  
 join us this National Wear  
 Red Day by rocking your  
 reddest red — whether  
 it’s a shade of lipstick,  
 a chic pair of pants, a  
 bright crimson sweater  
 or your favorite hat. 
 Let’s paint the town  
 red! 
 Vol. 31 No. 5  36 total pages 
 This week’s special National Wear Red Day® issue  
 sponsored by 
 
				
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