NYC nonprofit receives $1M from Google for
financial literacy project for women
BY HAEVEN GIBBONS
Google announced Nov. 8 that nonprofi
t Girls Inc. of New York City
will receive $1 million in funding
as part of the Google.org Impact Challenge
for Women and Girls.
The Impact Challenge for Women and
Girls is a $25 million philanthropy challenge
launched to support gender equity
focused organizations. Girls Inc. of New
York City is one of seven U.S. organizations
selected to receive funding out of nearly
8,000 applications from gender equity
organizations around the world.
Girls Inc. will use the funds to support
the “Her Future” project.
The project aims to help girls and young
women in underserved communities in
New York and across the nation become fi -
nancially independent and literate through
a fi nancial capabilities curriculum and a
mobile app specifi cally designed to engage
girls and young women of color. Girls Inc.
aims to teach women how to use, save and
invest their money. With the funding, they
will be able to do this at a larger scale than
ever before.
“We think this is a watershed moment,
thanks to Google, it’s going to be a
game changer in terms of young women’s
Girls Inc. of New York City will receive $1 million in funding as part of the
Google.org Impact Challenge for Women and Girls. The nonprofit will use the
money to help young women become financially literate.
relationship to money,” said Pamela Maraldo,
CEO of Girls Inc. of New York City.
Adding, “We want this to be a new era
in having women expect to be fi nancially
capable and also to be confi dent in their
fi nancial capabilities.”
Google.org began the challenge because
GOOGLE
data from the Bureau Of Labor Statistics
shows women have been nearly twice as
likely to lose their jobs during COVID-19
as men. Google.org wanted to support
work that empowers women to reach their
full economic potential, especially in marginalized
communities.
Girls Inc. especially aims to reach women
of color and young women to change
their attitudes and their relationships with
money and help them understand that
money is a tool they deserve to use.
“The pandemic recovery must be an
inclusive one, and we know that when we
invest in women and girls, we all benefi t,”
said Jacquelline Fuller, President of Google.
org in a press release.
Girls Inc. will also participate in a fourmonth
accelerator program led by Google’s
Accelerator and Women Techmakers communities
and Impact Challenge partner,
Vital Voices, to move projects forward.
“There is no chance for real equality
for women without fi nancial capability,”
Maraldo said. Adding, “Gender
equality and fi nancial independence go
hand-in-hand.”
Google.org partnered with a women-led
panel of experts and gender equity-focused
organizations like Vital Voices and Project
Everyone to evaluate project proposals
based on innovation, impact, feasibility,
and scalability. The selected organizations
are working on projects that will
help women and girls, especially those in
geographically, economically, or socially
marginalized populations, reach their full
economic potential.
Bloomingdale’s launches new Happy
Together pop-up at 59th Street store
BY EMILY DAVENPORT
Bloomingdale’s has launched a new
pop-up for those who want to get
a jump on their holiday shopping.
From now through Jan. 14, 2022,
shoppers can check out The Carousel @
Bloomingdale’s: Happy Together Again at
the 59th Street fl agship location. The shop
is curated by Italian chef, restaurateur, and
TV personality Giada De Laurentiis and
aims to bring together the best gifts for all
of this season’s holiday celebrations and
gatherings.
“I am thrilled to partner with Bloomingdale’s
and bring a taste of ‘la dolce vita’
to The Carousel @ Bloomingdales: Happy
Together Again pop-up shop,” said curator
De Laurentiis. “My favorite holiday memories
have taken place around the table with
family and friends, and I’m so excited that
the pop-up and my special Giadzy gifting
boxes can help Bloomingdale’s shoppers
make special memories with their loved
The Carousel at Bloomingdale’s Happy Together Again 59th Street Holiday
Pop-Up .
ones this year. The Carousel’s line of
limited-edition Giadzy gifting boxes is
PHOTO COURTESY OF BLOOMINGDALE’S
inspired by my personal experiences and
love for entertaining.”
This pop-up is fully dedicated to the art
of entertaining. Happy Together includes a
limited-edition collaboration with Giadzy
Pantry, which is De Laurentiis’ line of
elevated cooking ingredients and food
hand-picked from Italy. The exclusive
Giadzy x Bloomingdale’s gift boxes are a
highlight of the pop-up and are curated for
every stage of a dinner party with elevated
ingredients and special imported gourmet
foods from Italy.
Those who shop at the pop-up can also
browse through specially selected items in
men’s and women’s fashion, beauty, home
and kid’s items for the season’s celebrations.
On select days, shoppers can enjoy
a Nespresso pop-up with bar seating for
guests to enjoy complimentary tastings of
the brand’s latest coffee and espresso.
On Nov. 17, shoppers can tune in to
Bloomingdale’s On Screen virtually to
watch De Laurentiis and chef and TV personality
Jordan Andino prepare an Italian
dish perfect for a holiday celebration. Click
hereto RSVP.
The Happy Together pop-up will
be available in-store and online. Visit
Bloomingdales.com/TheCarousel to shop
online.
24 NNoovveembbeerr 1111,, 22002211 Schneps Mediia
/Google.org
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/TheCarousel
