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PHOTO COURTESY OF FLATIRON DISTRICT BID
“Point of Action” designer, architect Nina Cooke John.
‘23 Days of Flatiron’
launches in the District
BY EMILY DAVENPORT
A Manhattan business improvement
district gave a sneak peek into
their annual holiday cheer program
while unveiling a new art installation.
The Flatiron/23rd Street Partnership
BID recently previewed its ninth annual “23
Days of Flatiron Cheer” season, as well as
unveiled a new art installation at Flatiron
Public Plazas. The installation, entitled
“Point of Action,” was designed by Studio
Cooke John.
Each year, the Flatiron/23rd Street
Partnership BID launches their “23 Days of
Flatiron Cheer” to help spread the holiday
spirit while supporting the neighborhood’s
businesses.
“In this challenging year, 23 Days of
Flatiron Cheer gives New Yorkers opportunities
to experience the best of Flatiron
and NoMad, while supporting neighborhood
businesses that have been struggling
to stay afl oat during the pandemic,”
saidJames Mettham, Executive Director
of the Flatiron/23rdStreet Partnership.
“In addition to participating in our online
programming, we encourage New Yorkers
to come see the dynamicPoint of Action-
Installation, enjoy our Open Streets, and
explore our 400-plus restaurants, stores,
and cultural venues that are offering safe,
socially-distanced experiences this holiday
season.”
The “23 Days of
Flatiron Cheer” began
on Dec. 1 and continues
through Dec. 23. During
this time, the program
will offer digital giveaways,
gift guides, deals,
and more, to support local
Flatiron and NoMad
retailers and restaurants.
With support from
Presenting Sponsor
Meringoff Properties and Supporting Sponsor
212 Fifth Avenue, this year’s “23 Days
of Flatiron Cheer” will include holiday
district deals, Flatiron gift guides, digital
giveaways and ways to donate to help those
in need this holiday season. There will also
be links to holiday meal kits as well as a
Virtual Flatiron Holiday Tour, which will
take place over Zoom on Dec. 17.
A full roster of “23 Days of Flatiron
Cheer” programming and offerings can be
found at fl atirondistrict.nyc/holiday2020.
Meanwhile, Point of Action will remain
on display through Jan. 1, 2021 at the
Flatiron Public Plazason Broadway, Fifth
Avenue, and 23rd Street. The installation
encourages New Yorkers to contemplate
the experience of seeing one another at a
distance and moving forward together during
the COVID-19 pandemic.
The larger footprint of Point of Action
allows for more socially distanced engagement.
However, the installation’s concentric
circles ripple out from each spot, eventually
connecting with other circles, and thus
other viewers, across the Plazas.
“We are at a threshold during this pandemic.
Now that our eyes have been opened
to realities that have been with us all along,
how do we move forward?My hope is that-
Point of Actionmakes people think about
how we connect to the people we see every
day so that we can move forward together,”
saidNina Cooke John,
Founder and Principal of
Studio Cooke John.
The installation is
permitted through NYC
DOT Art and is open to
the public daily, weather
permitting. The Partnership
is encouraging visitors
to use #PointofAction
on Twitter and Instagram
to share images of the
installation.
Schneps Media December 3, 2020 15
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