Jamaicans stage online $10M benefit concert to aid saviors
Jamaica’s Minister of Tourism Edmund Bartlett and Min. of
Culture Olivia Grange at launch of Reggae Month.
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Caribbean Life, April 17-23, 2020 11
Jamaica aimed high on
Easter Sunday to raise US$10.5
million to benefit frontline
workers fighting to suppress
the death toll from the coronavirus
pandemic by hosting a
marathon online concert earmarked
to purchase personal
protective equipment.
According to a press release
from the Ministry of Culture,
the government pooled
resources from a global diasporan
community extending to
Europe, North America and
throughout the Caribbean in
order to demonstrate unity and
gratitude for citizens who have
risked their lives to save the
nation during the pandemic.
With hopes of securing
moneys to buy masks, gloves,
gowns, ventilators and other
medical supplies needed to
accommodate demands of the
alleged three million populous,
an April 12 marathon campaign
dubbed Jamaica Together
We Stand kicked off a global
plea to donate to the cause.
Early in the day nationals
made a bold gesture by showing
off the black, gold and
green colors of their flag in
an expression of pride for the
country’s leadership.
Later in the afternoon, TVJ,
the premiere television channel
there collaborated with LOVETV,
RE-TV, HYPE-TV and other
media outlets to simultaneously
broadcast a superlative pretaped
production that online
viewers logged onto at Jatogetherwestandtogether.
com
Diasporans connected with
the cause and from London,
England, Toronto, Canada to
Brooklyn, New York were held
hostage by a plethora of talents
contributing to the cause
against the COVID-19 virus.
Dancehall influencer Spice
checked in from Atlanta, Georgia.
Jimmy Cliff, Maxi Priest,
Stephen Marley, Gramps Morgan
of Morgan Heritage —
Jamaicans at home and abroad
contributed to the cause.
Coordinated by Olivia Babsy
Grange, the minister responsible
for culture, sports and
entertainment curated the global
talent bank united in aiding
the selfless workers.
“We encourage you to join
fellow Jamaicans and friends
of Jamaica across the globe as
we offer hope and inspiration
to each other via this medium
while seeking to raise funds to
purchase much needed Personal
Protective Equipment and
other vital supplies for frontline
workers in this fight against
Covid 19,” Grange said.
Much like the star-studded
“We are the World” project of
1985 to help starving Biafrans,
the project against COVID 19
culled the likes of Jamaica’s
superlative talents — Olympian
athlete Usain Bolt, reggae
singers Ziggy, Kymani,
Stephen, Skip and Julian Marley,
Capleton, Koffee, Marcia
Griffith, Shaggy, Sean Paul,
Fanton Mojah, Buju Banton,
Omi, Third World leader Cat
Coore, comedian Oliver Samuels,
actress Sheryl Lee Ralph,
Miss World Toni-Ann Singh and
others, for a six-hour online
concert/telethon.
Performances were exemplary
— pre-taped due to the
restrictions imposed by the
government.
In addition to commentary
and performances from nationals,
the collaborative concert
also featured friends of Jamaica
— Haiti’s Wyclef Jean, US
hip-hop superstar DJ Khalid,
British musician Sting, California
based actor Leon, British
singer Estelle and Miami-based
singer Gloria Estefan.
Early in the broadcast, Prime
Minster Andrew Holness donated
$3,000, his finance minister
Nigel Clarke added $2,000
to the coffers, Rohan Marley
pledged $10,000, Jamaica exsoldiers
in New York donated
$1,000, Jamaica Nurses Association
in NY boosting the
numbers by $500, and a generous
physician in the Bahamians
spiked the till by pledging
another $1,000.
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