Grenada shows strong tourist growth for first six months
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By Nelson A. King
On the heels of double-digit growth
and a landmark total visitor arrival of
528,077 in 2018, the Grenada Tourism
Authority (GTA) says it is delighted to
report positive growth in total visitor
arrivals of 1 percent for the first half of
2019.
GTA said on Monday that the destination
welcomed a total of 318,559 visitors
between January to June 2019, compared
to 314,916 for the same period in 2018.
This represents a 1.15 percent growth.
The stayover market, which represents
the most lucrative visitor, grew by 3.81
percent with 82,399 visitors staying in
our hotels, guesthouses and villa accommodations,
GTA said.
It said the average length of stay of
these visitors from the island’s source
markets is 8.5 days.
GTA said the US accounts for 45 percent
of the market share, followed by the
UK with 17 percent and the Canadian
market with 12 percent.
“Our focus is on expanding our reach
in our traditional source markets,” said
the GTA in a statement, adding: “Ad we
now have four international gateways in
the US for the upcoming winter season,
including JFK New York; Miami International;
Atlanta; and Charlotte, NC.
“We were able to hold our own with a
slight increase of 1.33 percent in cruise
visitor arrivals of 223,051 for the period
compared with the phenomenal growth
numbers of 220,125 last year,” GTA continued.
“This is testimony of the hard
work by the team to increase engagement
with the cruise lines and keep Grenada
top of mind with cruise executives.”
GTA said it is planning an Aquila Professional
Tour Guide training in September
for public and private stakeholders to
enhance the customer experience in the
destination.
It said the Yachting sector arrivals for
the period remained flat with 15,318,
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compared to 15,420 in 2018.
“Grenada’s geographical location
south of the hurricane belt should augur
well for these numbers in the coming
months,” GTA said.
It said Port Louis Camper & Nicholson
Marina is currently expanding its berths
by 50 percent to accommodate more
yachts for the winter season.
GTA said it calculates revenue numbers
based on monthly visitor expenditure
surveys.
It said these survey results indicate
that the average daily spend is about EC$
306 (1 US$ = 2.67 EC$) for the period
January to June 2019.
Total revenue generated for the period
was EC$ 233,835,812 in the destination,
GTA said.
Based on recent external survey
results, it said the cruise visitor spends
on average EC$141, compared to the
last survey of EC$133; a total of EC$
26,791,436 in revenue generated for the
destination.
“In total for the year to date, we estimate
that EC$260 million was spent
directly in tourism in Grenada, and that
is not including the indirect spend in the
economy,” GTA said.
“While this is significant revenue, the
GTA is actively encouraging more spend
in the destination with the production
of a new shopping video and the packaging
of immersive experiential tours,” it
added.
With increased airlift from some of
our major airlines, Jetblue, LIAT, Caribbean
Airlines and American Airlines for
the carnival and winter seasons, GTA
projects stayover visitor arrivals to grow
by 5 percent in 2019.
“With our abundance of natural
assets, warm and friendly people and
safe environment, visitors can discover
every parish and island of Pure Grenada,
the Spice of the Caribbean,” said GTA
chief executive officer Patricia Maher.
Grenada’s Grand Anse Beach has been rated the best beach in the world
by the internationally recognized Condé Nast Traveller UK.Grenada Tourism
Authority
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