Caribbean L 26 ife, APR. 30-MAY 6, 2021
By Nelson A. King
Up and comer Lincoln 3Dot, of
Jamaican descent, is coming through
with one hot track after another since
bursting onto the scene and recently
dropped his last song, “Vibe.”
Sarah A. Freiseis, special projects
manager with the Brooklyn-based
entertainment company PlaybookMG,
described the new track as “a personification
of emotion and energy experienced
by the listener.”
“The steamy imagery adds flavor
to the audio and makes for a fitting
accompaniment to the beat,” Freiseis
told Caribbean Life on Tuesday.
“The multi-national talent blends
a unique derivative of various genres
to combine for his flair, often
described as rap with an accent.”
“He was heavily influenced by his
Jamaican heritage by way of dancehall
and his time spent in New York
and the hip-hop scene,” she said.
“The uniqueness of his sound comes
from the fusion of these elements.”
Freiseis said Lincoln 3Dot teamed
up with Izy Beats, most widely recognized
as the producer of break-out
artist Koffee’s hit song “Toast.”
“The sensual side of the project
comes through with provocative lyrics
alluding to the connection between
romantic partners,” she said.
The video, directed by Chris
Moreno, “showcases some of the finer
things in life while paying tribute to
the journey along the way,” Freiseis
said.
“It depicts a couple and their struggle
to come up and the pure bliss
of living in the lap of luxury,” she
said, stating that “loyalty and sticking
together through the good times, and
the bad prevails as a theme.
“The lovers in the video indulge
in their score and each other’s company,”
added Freiseis.
She said Lincoln 3Dot plays the
role of both a sex symbol and a man
about town.
“Since his professional debut, Lincoln
3Dot has been turning heads,”
she said.
“Most notably, the songs ‘Powaful’
and ‘Storytime’ from the album
Powaful helped put him on the map,
as did ‘“African Vibe’’ back in 2018
and most recently the hit ‘Check’ in
2020,” she added.
Freiseis said Lincoln 3Dot is currently
in the studio working on a
catalog of singles with Izy Beats and
producer Trackstarr.
His subsequent single dropping
with dancehall artist Ding Dong is
scheduled for summer’s release.
“Much like ‘Vibe,’ it’s set to be a certified
club banger,” Freiseis said.
Jamerican Ruben Shaw, an accomplished DJ, singer, songwriter and actor who appeared in the movie Barbershop
3 starring Ice Cube, Nicki Minaj, Eve, Common and Cedric the Entertainer is caught in a pensive mood, refl ecting
on the release on his new dancehall single, ‘Winning’ on VPal Records. Tafi yah Morgan
Reuben Shaw ‘Winning’
Lincoln 3Dot
releases
‘Vibe’
By Nelson A. King
Jamerican talent Reuben
Shaw — grandson of legendary
reggae artist Denroy
Morgan, of “I’ll do anything
for You” fame, and eldest
nephew of Morgan Heritage
band members Gramps, Peetah,
Una, Mojo and Lukes
Morgan — has released a
new reggae/dancehall record,
“Winning.”
Shaw, an accomplished
actor — having appeared in
the movie “Barbershop 3:
The Next Cut,” starring Ice
Cube, Nicki Minaj, Eve, Common,
Cedric the Entertainer,
among others — recently
turned his attention to DJ/
singing.
“Winning” was released
last month on VPal Records
on all digital platforms.
Previously, Shaw released
the R&B-flavored “Bandz”
and his first single, “Alien.”
“We are all winning,”
Shaw told Caribbean Life,
when asked about “Winning”.
“Jamaica is winning;
don’t make them tell you
anything else.
“I was hooked up with the
beat by my boy, producer/DJ
Big Dee, and his label “Next
2 Blow Records” in Atlanta,
GA in late 2019,” he said.
“We connected by promoting
some comedy shows working
for Atlanta Comedy Theatre.
And once he gave me the
track, I took it to my home
studio and just went off.”
Shaw said the tune was
released on Feb. 12, and
is being distributed by VP
Records’ subsidiary label,
VPAL.
“It is available on all
streaming platforms, and
I hope to shoot a video in
Jamaica as soon as we get
some real COVID relief
around the world,” he said. “I
was inspired in the midst of
listening to the beat. I rolled
up a spliff and studied the
rhythm for almost an hour,
and the hook just started
coming out.
“It felt so good singing it
over and over again – just
chanting ‘Winning’”, Shaw
added. “The hook became
the hook.”
He said when he wrote
the first verse, it was all
freestyle.
“So, the almighty put the
words in mouth; and, when
I listened back to it, everything
made sense,” he said.
“I knew I had to get a little
personal and write (wrote)
the second verse because
the song got so real to me.
“I just want to win,” Shaw
continued. “I want to be
great; and, as the song manifested
itself, I knew it could
only be called ‘Winning’. I
actually hope it could be
a theme song for Jamaica
track team for the Olympics.
We need that gold.”
Shaw has appeared in
the major TV show, “ATL
Homicide”, which airs on TV
ONE in the US and in the
major motion picture “Dirty
Grandpa”, with celebrated
actor Robert De Niro.
As an accomplished songwriter/
producer, Shaw’s
passion for culture and the
arts led him to internships
under Hip Hop legends Daddy
O and Grammy Awardwinning
producer Stevie J
(“Love & Hip Hop Atlanta/
Life after Death” by Notorious
BIG).
He previously collaborated
and released music with
his uncle Noshayah Morgan,
including two singles for the
soundtrack of the VH1 TV
project “Single Ladies”, starring
Charity Shea, Queen
Latifah, La La Anthony,
LisaRaye McCoy, Stacey
Dash and Travis Winfrey.
On his journey from being
an actor to a musician, Shaw
said: “I think it’s been a life
more than a journey, and
the journey has just manifested
into life when I really
think about it.
“I was born a musician
who became an actor, who
continues to do music,
because the passion wouldn’t
pass,” he said. “Music is a
feeling that’s been in me
my entire life, and I’m able
to express it through songs;
where acting to me is the
escape of the music that’s
been buried in my soul.
“I’ve seen all the ups and
downs chasing my musical
aspirations, and that’s what
led me to acting,” Shaw
added. “So, if it is a journey
in my eyes, the journey is
one in the same – challenging
yet fulfilling. And yet,
I still want to experience
more.”
Shaw is a graduate of The
University of Central Florida
(UCF) class of 2009, with
a major in interpersonal/
organizational communications.
He said he “landed” there
after completing his first two
years of college at the prestigious
Black college, Tuskegee
University.
Shaw said he was groomed
in Jamaica by music icon and
family friend, the late Bunny
Wailer, an original member
of the defunct, popular
reggae group, The Wailers,
which also featured Bob Marley
and Peter Tosh.