Multinational Group OIH to Bring Top American Fashion Designers
to the Chinese Market
By Felicia Wenyun Guo/Daily Media Studio
9
SEPTEMBER 15, 2019, BROOKLYN WEEKLY
Orient International Holding (OIH) hosted a
VIP cocktail reception at New York’s Manhattan
View for fashion industry professionals, designers
and media on Sep 10, 2019 during New
York Fashion Week (NYFW). OIH Chairman
Mr. Jisheng Tong introduced the group’s TOP100
Global Designers Alliance Program (TOP100)
which aims to bring the best American fashion
designers to China.
A Focus on Top Talent and Avant-
Garde Designs That Bring Together
Eastern and Western Influences
OIH’s TOP100 program will provide a valuable
opportunity and a strong platform for select
American designers
to enter the lucrative
Chinese fashion
market. The
program’s focus will
be on top high-profile
established designers
as well as
emerging talent.
The TOP100 Global
Designers Alliance
will integrate
resources across
the fashion value
chain ranging from
design, production,
and sales and
leverage innovative
omnichannel marketing
techniques
to create a platform
that features unique
global designs and
trendy fashion at
an affordable price.
OIH Chairman Mr.
Jisheng Tong aims
to bring greater diversity
to Shanghai Fashion Week by selecting
the best designers from the United States and
showcasing avant-garde designs from American
designers. At the reception OIH showcased
the “Yi” collection by designer Taoray Wang
which combines artisanal techniques from
China’s Yunnan Province with contemporary
designs. OIH is also bringing two of its flagship
brands THREEGUN and LILY to the NYFW
runway creating a unique cross-cultural experience
on the New York fashion stage.
OIH Chairman Mr. Jisheng Tong’s
Presents a Strong Vision for
the Fashion Market
Mr. Jisheng Tong has led OIH from a local
state-owned enterprise to a high performing
multinational corporation with record breaking
growth in multiple sectors. OIH is the organizer
of Shanghai Fashion Week along with
MODE Shanghai Trade Fair and has established
strategic partnerships with three major
fashion weeks: Paris, Milan and London.
Shanghai Fashion Week now ranks among the
five major fashion weeks globally. Mr. Tong’s
background is in the construction sector and
he sees many parallels between architecture
and fashion as well the value of combining
Eastern and Western influences in design. Mr.
Tong has continued to drive OIH’s success
in the fashion and apparel sector and popular
OIH brands THREEGUN and LILY are
growing rapidly. China’s leading undergarment
brand THREEGUN and womenswear brand
LILY sell in over 60 countries and are expanding
their international presence. Under Mr.
Tong’s guidance OIH has achieved remarkable
and record breaking growth with over $16 billion
in revenue and $342 million in profits in
2018.
OIH: A History of Excellence
OIH has a long history of over 70 years of market
growth and success and has a total of $10
billion in assets with 87,000 employees. The
multinational group’s core businesses include
fashion, health, supply chain services, science
and technology, manufacturing, industrial real
estate and financial investment. OIH continues
its tradition of excellence in the fashion industry
and has partnered with 10 e-commerce
platforms including JD, Secoo and Little Red
Book and owns over a thousand retail stores in
China providing a strong foundation for continued
growth.