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BROOKLYN WEEKLY, MARCH 15, 2020
Everything you need
PARTY!
to plan the perfect
Life is full of events and milestones worthy
of celebration. Other occasions call
on individuals to organize professional
events, such as conferences or large scale presentations.
Whether planning personal celebrations or
professional gatherings, event planning can be
challenging. Here are some suggestions to keep
in mind.
GETTING STARTED
Event planners must analyze various things
before they can hit the ground running. Th ese
include answering questions, such as:
• What is the purpose of the event?
• Is there a certain theme?
• How many people will be invited?
• What are the goals of the event?
• What is the budget?
• What kind of help is available?
Answering these questions will provide
those tasked with planning events a solid foundation
on which to build the events.
BUILD A SOLID TEAM
Planning an event is a tall task, but a trusted
group of helpers can lighten planners’ loads.
Event planners should play to their teams’
strengths and delegate tasks accordingly. For
example, a natural salesperson can be tasked
with negotiating rates on venues or vendor services,
while a bookkeeper can keep track of the
budget.
FIND THE RIGHT VENUE
A venue can make or break an event. Th at
makes selecting a venue crucial.
Th ings that need to be considered include
proximity to where people live; availability of
transportation to and from the event; hotel accommodations
nearby; parking; event space;
and other factors, such as a stage or podium or
other special equipment, as they apply to the
event.
Sometimes it is worth spending a little extra
to secure a top-notch venue that will ensure
guests walk away satisfi ed.
FILL THEIR STOMACHS
People who have had enough to eat may be
more inclined to have a good time. At professional
events, a well-fed audience may be more
receptive to the message being presented.
Event planners should give careful consideration
to the types of food and beverages that
will be served.
Buff et-style may be easier for larger crowds.
However, if the goal is a lavish event, a sit-down
meal can help achieve the right ambiance.
PROMOTE WELL
Th ose invited to the event should be informed
well in advance so they can make plans to attend.
If the event is a fundraiser or designed for a specifi
c marketing goal, event planners will need to
promote the function well to ensure substantial
attendance.
OFFER A TAKEAWAY
Whether a swag bag, small gift or another token,
event planners should budget for gifts that
guests can take home with them.
Such gifts increase the likelihood that guests
will remember the event fondly and may generate
positive feedback from guests.
Event planning skills are important. Such
skills can serve people well in their personal and
professional lives.
PARTY & PROM GUIDE 2020
Successful event
planning strategies