Yankees donate $50K to nearby south Bronx businesses
BY ALEX MITCHELL
The New York Yankees
stepped up to the plate to help
out the small businesses which
defi ne the south Bronx corridor
of E. 161st Street and River Avenue.
On Tuesday, Dec. 23, the
team announced a $50,000 donation
to be split into $5,000
awards for local shops and restaurants
around the stadium,
which Councilwoman Vanessa
Gibson’s offi ce determined to
be most in need of the contribution.
“Given that the greatest immediate
need among residents
in the nearby community is
food, the majority of the commitment
will be directed towards
local restaurants and
food providers,” the Yankees
said in a statement.
Those chosen businesses
will also be paired with a community
based organization to
strategize ways “to best meet
the needs of those they serve.”
The group will also determine
how the money will be spent effi
ciently.
This holiday charity was organized
in tandem with a Yankee
distribution effort that gave
away $200,000 in food vouchers,
Stan The Man’s Baseball Land closed on River Avenue. File photo
68,000 pounds of food and thousands
of toys to those in need
nearby and throughout New
York.
“The Yankees recognize the
dire economic consequences
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BRONX TIMES R 38 REPORTER, DEC. 25-31, 2020
wrought by COVID-19 in the vibrant
neighborhood surrounding
Yankee Stadium, and we are
excited to move forward on this
initiative, which provides tangible
help to local businesses,
Bronx residents and the organizations
which serve then,” said
Yankees Senior Vice President
of Corporate and Community
Relations Brian Smith.
Another notable instance of
the Yankees intervening on behalf
of River Avenue businesses
was in 2019 when Nike threatened
to revoke merchandising
rights at the small, iconic
shops.