Bronx Native thrives during pandemic
BY CARSEN HOLADAY
As a kid, Jaime O’Neill
scooped ice cream cones at his
father’s Carvel ice cream shop
in the Bronx. Those sprinkles
paved the way for his now
thriving marketing business.
On A Dime Marketing is a
digital marketing agency that
was founded by its president,
O’Neill, in the midst of the
2020 pandemic. With the help
of his father, he started the
business with a small creative
team in July. Through past experience,
O’Neill knew what
he was getting into from the
start. His confi dent preparedness
relied on his impressive
sales knowledge, as well as the
trust of his previous clientele.
“It’s called On a Dime
Marketing because it’s all
about turning things around
quickly regardless of the industry.
We’re creatives that
stop you on a dime,” O’Neill
said. “We probably had about
25 accounts to start right out
of the gate.”
O’Neill has managed his
accounts slowly but surely
through personal relationships
and compassion. He believes
in the importance of
regarding his clients as partners,
not just consumers.
“I’m being very conscious
to grow slowly because it’s
very easy to pick up clients,
but losing them is just as
easy. We’re making sure that
the support is there and that
we’re not growing and going
after that new shiny dollar
until we know that everybody
that has taken a leap of faith
with us is taken care of along
the way,” O’Neill said. “Most
of my clients are now friends
who started as clients.”
Despite starting out in the
middle of a pandemic, O’Neill
recognizes that his business
is one of the lucky ones that
prospered instead of closing
its virtual doors.
“I constantly keep myself
grounded,” O’Neill said. “It
has been successful so far.
We’ve grown, we’ve actually
picked up new accounts and
I’ve grown my staff. So I don’t
take it for granted, because I
see what’s happening. All you
have to do is walk around your
neighborhood and you see local
businesses that have just
been decimated by this.”
The Bronx native’s compassion
doesn’t end with his clients.
He recognizes the importance
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of small businesses in
local communities and wants
to support other business owners
like himself through marketing.
“When we opened, one of
the goals that I had was to concentrate
on small businesses,”
O’Neill said. “By putting together
affordable packages
for small businesses that have
made it through, I think it’s
going to be more important
than ever to make sure they
stand out from everyone else. I
think the community is hopefully
going to continue to support
local businesses…There
are people behind these businesses
and they can use all the
help they can get.”
After the pandemic, On A
Dime Marketing will remain
remote, as O’Neill sees a brick
and mortar establishment as
unnecessary for the general
online services. The remote
aspect benefi ts O’Neill not
only as a businessman but as
a family man too.
“There’s a ton of negatives
to COVID. Selfi shly, I have a
bunch of positives that came
out of COVID,” O’Neill said.
“I have a brand new child. I
couldn’t imagine the world
without him. I’ve gotten to see
my other two children grow
up on a day-to-day basis…
Now I’m having breakfast
with them every day and they
pop in and out of my offi ce.
Those are huge advantages
that hopefully everybody gets
to experience.”
For more information on
O’Neill’s business, visit On A
Dime Marketing’s website.
Jaime O’Neill
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