Flyer promoting the event Courtesy of Marco Shalma
Bronx Night Market company introduces Uptown Drive-In Experience
BY JASON COHEN
As the state slowly begins
to reopen, one organization is
trying to bring a sense of normalcy
for people.
Marco Shalma, owner of
MASC Hospitality Group, the
New York-based company responsible
for the Bronx Night
Market and the Bronx Beer
Festival, announced Friday
that he is launching Uptown
Drive-In Experience.
The series, slated to start in
July, will be located in a parking
lot by Yankee Stadium. It
will feature NYC’s top food
and beverage vendors, performances
by local artists, live
interactive games, raffl es,
giveaways and a feature presentation.
BRONX TIMES R 8 EPORTER, MAY 22-28, 2020 BTR
The project, which he has
been working on this since
late March, is in anticipation
of NYC’s scaled reopening.
“The idea is to create a way
for New Yorkers to enjoy a few
fun-fi lled hours of culture in
a safe and social distancing
environment,” Shalma said.
“This is going to be more than
just a movie.”
People can either attend
the family friendly brunch or
the date-night version with an
all inclusive sold-online only
ticket. The series has limited
availability and people are
advised to join the wait list.
He is working with elected
offi cial and small businesses
to prepare the event and city
and state authorities to guarantee
proper COVID-19 related
procedures and precautions
are applied.
“People just want see activities
and start seeing a sense
of normalization,” he said.
“We want to see the culture
come back. What’s really exciting
is all the powers in the
Bronx are coming together to
help us do that.”