BY ALEX MITCHELL
After a hiatus in 2020, one of
the Bronx’s youngest and most enthusiastic
recognized designers
has returning with a this coming
April.
Edwin Reyes, a 22-year-old who
hails from Hunts Point hosted a
couture styled window display
called ‘The Bronx Gala’ at Fordham
Plaza on Monday, April 5
where he debuted only fi nest of his
brand, FINEZT.
Reyes’ collection is now open to
the public throughout the month
and will become available for onthe
spot purchase on Saturday,
May 1 via QR codes.
“I want to use this window display
as a way to inspire people
when they walk by,” Reyes said,
adding that the pieces to be displayed
are his “most fun and interesting
to look at, just like art.”
“I wanted to put these outfi t fi rst
on display to have fun and be free
after a whole year of being at home
all the time,” the designer said.
Along with public praise, The
Bronx Gala received support from
some known organizations as well,
such as Materials For Arts.
That creative refuse center donated
mannequins, stands, and
fabrics for Reyes to use, leading to
the creation of a sustainable jacket
to be premiered.
Meanwhile the space Reyes acquired
in “The Bowl” building on
the corner of Fordham Road and
Third Avenue was donated by Cha-
ShaMa, a non-profi t which helps
secure public displays for artists.
As for those who can not make
it to Fordham Plaza this month,
Reyes also incorporated an augmented
reality component to his
gallery so that viewers can see and
appreciate his works from the comfort
of their own homes via smartphone.
Previously, Reyes has launched
a fashion publication in the Bronx,
a beauty campaign which focused
on Latina women, and several
other creative ventures which have
earned him local appreciation in
his borough.
BRONX TIMES R 26 EPORTER, APR. 9-15, 2021 BTR
Designer Edwin Reyes prepares for The Bronx Gala at Fordham Plaza on Tuesday, March 30
All photos by Alex Mitchell
Blue suit using innovative structure and
textiles.
A fl owing ensemble in the same blue palette
Bronx designer brings couture
gallery to transit hub
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