BY KEVIN DUGGAN
Scooter sharing company
Revel has suspended more
than 1,000 of its riders in the
past month for behaving badly
on the streets, prompting offi
cials to send out a scolding
email to its New York City customers
on July 16.
“We fi ne or suspend riders
who violate these or our
other safety rules. It’s no fun
to get suspended – just ask
one of the 1,000+ riders that
we’ve suspended in the past
30 days,” the message read.
“This doesn’t have to be you,
and it won’t be as long as you
ride the right way.”
The July 16 email — which
boasted the ominous subject
line “Hey NY, we need to
talk…” — included a bulletpoint
list that reminds riders
of their rules, such as wearing
their DMV-approved helmet to
comply with state law, not riding
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in parks, and not letting
anyone else use your account,
“even if they ask nicely.”
The company also reiterated
some very basic rules of
the road like not riding in bike
lanes or obeying traffi c signs.
“We can’t believe we have
to say this, but no running red
lights,” the email reads.
These were some of the
most common offenses by riders
and the suspensions Revel
issued as a result are permanent,
according to a spokeswoman
for the company.
To stop some scoffl aw scooterists,
Revel encouraged its
customers to tell on each other
by sending the company an
email or tweet with the date,
time, location, and photo or
video of any wrongdoing.
“If you see someone breaking
the rules, don’t be shy
about letting us know,” the
email read. “Hold yourself
and others accountable for
riding safely, and we’ll do the
same.”
The warnings appeared
to be prescient, as just three
days later, 26-year-old CBS2
television reporter Nina Kapur
became the fi rst person
to die while riding on a Revel
scooter. According to police,
Kapur was riding on the
back of the scooter in Greenpoint
when the male driver
suddenly swerved — knocking
both passengers onto the
ground.
Sources told the New York
Post that neither rider was
wearing a helmet.
The company — which
fi rst rolled out in Bushwick
in 2018, before spreading further
to other parts of Brooklyn
and Queens — expanded
into sections of the Bronx and
Manhattan earlier in the year,
along with other cities around
Reporter Kevin Duggan following all the rules of the road while riding a
Revel scooter around Grand Army Plaza. Photo by Trey Pentecost
the country.
Revel now counts almost
300,000 riders in New York
City, and the company spokeswoman
said the vast majority
of them use the scooters
without breaking the rules or
laws.
But to stay in the good
graces with residents in all
the service areas, the company’s
email message pleaded
with riders to do better.
“Bad behavior doesn’t exist
in a vacuum, and when people
misuse Revel it refl ects poorly
on every one of us. It upsets the
communities we operate in,
threatens the relationships we
have with local leaders, and,
worst of all, puts others on the
road at risk,” the email read.
“Thanks for hearing us out, and
happy (responsible) riding.”
Revel rousers
Scooter share company suspends 1,000
riders, issues email warning to customers
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