SMOOTH: Brooklyn Paper reporter Kevin Duggan aboard a new Lime
electric moped. Photo by Gersh Kuntzman
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Se Habla Español • Nou Pale Kreyòl
BY KEVIN DUGGAN
They’re Reveling in the
Lime-light!
California-based company
Lime rolled out an electric
moped sharing service in the
Brooklyn Navy Yard Friday,
offering a green-colored and
slightly cheaper alternative
to Brooklyn’s own blue twowheelers
by Revel.
“We are so excited to bring
this vision of a multi-modal
transportation alternative
to New York City,” said Lime
chief executive offi cer Wayne
Ting on April 30.
The service debuted in the
Brooklyn Navy Yard and will
be available in parts of Brooklyn,
Queens and lower Manhattan
with a starting fl eet
of 100 battery-powered twowheelers,
which Lime hopes
to expand to 500 over the coming
weeks.
The Golden State’s foray
into Kings County uses the
same Vespa-style electric mopeds
manufactured by Chinese
fi rm NIU, but the newcomer’s
microbmobility rides
are only 39 cents per minute to
ride after a $1 unlocking fee,
10 cents cheaper than Revel’s
49 cents a minute.
The tech boss touted the
service’s safety as a key difference
to Revel, which shut
down in the city for a month
last summer after three riders
crashed and died on the blue
mopeds.
The west coast fi rm partnered
with the Motorcycle
Safety Foundation partners,
an organization that designs
rider education and training,
to craft its mandatory quiz
and how-to videos each user
must take in the Lime app before
their fi rst ride.
“The most important difference,
I think for us when
we started this program is we
wanted to make sure is: safety
is the fi rst, the second, the last
thing we think about,” Ting
said.
After the triple-fatalities,
Revel also introduced a mandatory
21-question multiplechoice
test and riders must
now take selfi es with their helmet
on before the can roll.
Revel launched in Bushwick
in 2018, before expanding
to a 3,000-strong fl eet in all
boroughs except Staten Island.
The Brooklyn-born startup
recently also expanded into
other ventures, including ebike
subscription rentals, an
electric car charging hub at
the decommissioned Pfi zer
factory at the Williamsburg-
Bedford-Stuyvesant border,
and an all-electric, all-Tesla
cab fl eet exclusive to Manhattan.
Revel did not immediately
return a request for comment.
Lime is also among three
fi rms the city’s Department
of Transportation chose to
launch a sharing service of
stand-up scooters piloting in
the Bronx this summer.
Other new Lime safety features
include that each helmet
box is equipped with infrared
sensors that can tell if you
haven’t taken out the protective
headwear, and artifi cial
intelligence that can detect if
you’re not wearing it.
Helmet-fl outing scoffl aws
may even have their bikes
slowed down after a warning
by Lime, according to Ting.
“If you don’t have the helmet
on, we can send you a reminder
or even slow that ride
down,” he said.
Riders must be 21 years of
age or older, and passengers
must be 18 and up. After scanning
your driver’s license, the
app also uses facial recognition
to make sure you match
the permit.
BLUE & GREEN
Lime launches new electric moped
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