BY JESSICA PARKS
Merchants and shoppers
along Third Avenue in Bay
Ridge raised nearly $6,000 for
breast cancer research during
a pink-themed weekend blitz
of fundraising organized by a
local store owner — and the
money is still rolling in!
“It went very well, I think
we raised $5,800 as of right
now,” said Jeanine Condon,
co-owner of Bay Ridge jewelry
shop, Charmed by JLM. “We
are trying to hit $8,000. We
still have eight more people to
collect from so hopefully we
will get there.”
Nearly 20 small businesses
participated in “The 3rd on
3rd” event on Oct. 3 — where
shoppers were encouraged to
wear pink, and stores donated
a percentage of the day’s earnings
COURIER L 12 IFE, OCT. 16-22, 2020
to the American Cancer
Society’s Making Strides
Against Breast Cancer foundation.
The event came about when
do-gooder Chrisie Canny
— the founder of Vented in
Brooklyn, a jewelry shop that
donates a bracelet to a cancer
related charity for each
one sold — asked Condon to
use her storefront for a popup
shop, and Condon decided to
run with the idea.
GOING PINK: The team at Charmed gears up for a weekend of giving back for Breast Cancer Awareness Month.
Jeanine Condon
“I thought, let me see if I
can get the other merchants
involved and see if we raise
more money,” said Condon,
who herself is a Hodgkin’s
Lymphoma survivor. “And
that’s how it came about.”
The pair hit the pavement
enrolling store owners to participate
in the charitable shopping
bonanza, as well as advertising
on social media and
handing out fl yers to spread
the word to shoppers.
She hoped the event would
both raise money for cancer
research while bringing foot
traffi c to Third Avenue’s small
businesses — many of whom
are suffering in the wake of
the coronavirus shutdowns
earlier this year.
“We fi gured the merchants
could raise money for themselves
while also raising money
for a great cause,” she said.
After the success of the
fi rst-ever “The 3rd on 3rd,”
Condon said she looks forward
to keeping it going as a yearly
tradition in the neighborhood
as a way to spread cancer
awareness.
“I think we will do it again,”
Condon said. “I think we will
make it an annual event.”
Giving back
for a cause
Third Avenue merchants
raise thousands for
breast cancer research
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