GET THE LATEST NEWS EVERY DAY AT QNS.COM
Your Neighborhood — Your News®
ALSO COVERING AUBURNDALE, COLLEGE POINT, DOUGLASTON, GLEN OAKS, FLORAL PARK
• LITTLE NECK LEDGER
• WHITESTONE TIMES
April 23-April 29, 2021
Queens native designs updated White Castle
uniforms to mark chain’s 100th anniversary
BY CARLOTTA MOHAMED
White Castle’s 10,000 team members
will soon be sporting a new uniform designed
by a Queens native to commemorate
the fast-food hamburger chain’s
100th birthday this year.
The new uniforms are created by renowned
and award-winning New York
City fashion designer, Telfar Clemens,
founder of TELFAR, a genderless fashion
label based in Brooklyn.TELFAR’s latest
collection includes a T-shirt, polo shirt,
apron, visor and durag, all in light blue,
royal blue or black. Each piece features
the brand name “White Castle” with references
to the iconic chain celebrating
100 years “and counting.”
To go with the new release, TELFAR
and White Castle’s uniforms were modeled
by employees from White Castle’s
Bayside location (213-17 Northern Blvd.)
andcaptured in an intimate portrait
series shot by Elliot Jerome Brown Jr.
featured in Vogue magazine.The durag
was added to the uniform collection in
response to many White Castle team
members who requested it. It’s the first
time White Castle has offered the hair
accessory and might be the first time
any restaurant has done so.
“We wanted something special for our
100th birthday that captures the authentic
spirit of White Castle and, as always,
TELFAR came through for us,” said Jamie
Richardson, a vice president at White
Castle. “TELFAR has taken our uniform
to a new place, creating something that’s
distinctive, attractive and comfortable,
and something our team members will
feel great in whether they’re at work or
hanging out with friends and family.”
TELFAR and White Castle first connected
in 2015, when Clemens, a longtime
White Castle fan, asked the fastfood
company to sponsor their fashion
show during New York Fashion Week.
White Castle not only sponsored the
show, but also hosted the after-party at
its Times Square restaurant. The two
brands partnered again in 2017 when
TELFAR designed a new team member
uniform for the family-owned company.
Since then, TELFAR has designed and
produced three more sets of White Castle
team member uniforms.
“White Castle supported us before
our success and we consider them family,”
said Babak Radboy, TELFAR’s creative
director. “Their team would serve
sliders backstage at all our shows and
were basically part of our team. It’s still
the only thing open after midnight in
TELFAR’s hood — seeing our uniforms
there means something to us, and so we
take it personally.”
In addition to designing employee
uniforms, TELFAR also designed a
limited-edition White Castle collection,
including hats, hoodies and T-shirts,
that feature a mashup of White Castle’s
and TELFAR’s logos. Proceeds from this
line are donated to the Robert F. Kennedy
Human Rights Liberty and Justice
Fund, which provides bail to imprisoned
minors.
“This is a special friendship between
a 100-year-old food business and a 15-
year-old fashion house,” Richardson
said. “We have genuine reverence for
TELFAR’s vision and originality, and
more importantly, we believe working
together provides us the opportunity to
make the world a better place.”
Naomi, Aarmannixx and Lauren, Castle No. 7 of Bayside, Queens.
Photo by Elliot Jerome Brown Jr.
Vol. 87 No. 17 40 total pages
NYC’s #1 Source for Political & Election News
PoliticsNYnews PoliticsNYnews PoliticsNYnews
PoliticsNY.com
/QNS.COM
/PoliticsNY.com
