Four ways to continuosly improve your company’s culture
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TIMESLEDGER | QNS.COM | JAN. 15-JAN. 21, 2021 17
BY ENERGAGE
Driving an intentional culture year-round
One thing most Top Workplaces have in common
is a clear commitment to supporting and
sustaining workplace culture year-round. These
companies don’t just check off the engagement
box once a year.
They make continuous culture improvement a
daily priority.
Leaders at these successful organizations
work to know what drives their culture, listen to
what their employees are telling them, take action
to improve, promote their strengths — and
then they start again.
Four phases of continuous culture improvement
Building an intentional culture requires more
than an annual survey snapshot. To truly move
the needle on culture, we suggest these four
steps:
1. Measure and benchmark your culture:
To get an accurate picture of your current culture,
survey the people who know your organization
best — your employees. With so many survey
providers claiming they have the right measurement
tools, how do you find one that’s accurate,
research-proven, and actionable? Here’s what to
look for:
• Start to finish, the process is quick, and the
statements are scientifically sound.
• Employee responses remain anonymous to encourage
open, honest feedback.
• Data visualization clearly and accurately
identify your culture, strengths and focus areas.
• Comparative analytics that goes beyond simple
industry benchmarks.
2. Use feedback to listen and connect with
employees: A survey is a great start, but it’s
taking action that matters. Once you know what
drives your culture, you’re ready to dive deeper
to understand the root issues. First, listen to
your employees — explore their responses and
offer opportunities to expand on their feedback.
Second, use your strategy to connect while ensuring
alignment.
The right strategy will involve:
• Thanking employees and creating a custom
follow-up for more input.
• Making sure every manager and team lead
gets results for their team.
• Sharing local results with every employee to
inspire further insight.
• Connecting successful teams and managers to
people who can learn from them.
• Using survey results to help consider culture in
every leadership conversation.
3. Take action to engage and grow: You
have your data and you know the thought that
went into it. Now, it’s time to act — or even more
effectively — let employees act. It’s their feedback
that started this journey, so empower them to
move everyone forward. This is the fun part, really.
Employees get to solve their own problems,
stretch their skills, and unleash their potential.
They’ll be glad for the opportunity to improve
the organization. You’ll see better results — and
more engaged employees! To improve your culture
and performance, make sure to:
• Start all action at the front line, only escalating
topics that can’t be handled at that level.
• Seek and empower passionate employees, no
matter their role.
• Make it easy to visibly track action and
celebrate success.
• Keep doing what works, but make a plan to
re-evaluate later.
• Enforce win-win solutions across the company;
anything that isn’t working for one group soon
won’t work for others.
4. Celebrate the good and showcase your
culture strengths: Once you know where your
culture stands, you’ve identified focus areas,
and you’ve acted using this intelligence, it’s time
to celebrate the good and showcase what makes
your organization unique. Why do this? It will
help differentiate your organization. As a result,
you’ll stand out from the competition and attract
the right talent. To highlight your culture
strengths:
• Compete for recognition as a Top Workplace or
employer of choice.
• Celebrate culture “wins” with your employees
to build pride and motivation for even better connection.
• Highlight specific culture strengths identified
by your survey and verified by a third party.
To sum things up, building an intentional
culture requires more than an annual survey. It
necessitates organizations to commit to discovering
their full culture potential. But most importantly,
they sustain, support, and celebrate that
culture every single day.
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