MetroHealth Plus launches social media campaign to
reach Asian New Yorkers without health insurance
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TIMESLEDGER | QNS.COM | JAN. 1-JAN. 7, 2021 9
BY QNS STAFF
Medical insurer MetroPlus
Health partnered with a handful
of local artists and creators
to create a social media campaign
reaching out to Asian-
American New Yorkers in need
of health insurance coverage
this week.
The campaign, called
#MetroPlusYou, will feature
content about the impact of the
pandemic on Asian New Yorkers’
personal and professional
lives and how they’ve stayed
healthy and optimistic during
the grim year.
“MetroPlus Health is honored
to partner with an incredible
group of leaders to assist the
Asian-American community
during such a critical time,”
said Talya Schwartz, MD, president
and CEO, MetroPlusHealth.
“Through this campaign,
we’re hoping to reach New Yorkers
who may be facing the loss of
their healthcare coverage for the
first time and don’t know where
to turn. Our team has the experience,
resources and language
capabilities to serve the diverse
needs of this community.”
Creators of the campaign
include Broadway star Telly
Leung, Buzzfeed Producer Inga
Lam, YouTuber ActionKid, Chinatown
Ice Cream Factory owner
Christina Seid, actress Celia
Au, journalist and podcast host
May Lee and musician Rianjali.
The motivation behind the
campaign is the high rate of
unemployment amongst Asian
New Yorkers – no other group
has seen such a high increase
in unemployment in New York
City as a result of the COVID-
19 pandemic. For many in the
United States, health insurance
is tied to employment. As such,
many New Yorkers have gone
without health coverage during
the global health crisis.
MetroPlus Health offers a
range of no- or low-cost health
plans for members and enrollment
is open year round. Its
plans cover primary care, specialist
services, dental, vision,
pharmacy, maternity care, urgent
care, hospitalization, emergency
services and free 24/7
telehealth.
For more information about
MetroPlusHealth or to apply for
health insurance, call 855-809-
4073 or visit www.metroplus.
org.
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