Inside the temporary Shoebox Museum at 198 Allen St.
Shoebox Museum was kickin’ it
BY ALEJANDRA
O’CONNELL-DOMENECH
A temporary museum on the
Lower East Side was “the complete
package” — dedicated to
the often under-appreciated shoebox.
The Shoebox Museum, at 198 Allen
St., had a very brief run, from Thurs.,
Aug. 29, through Sat., Aug. 31.
The pop-up exhibit looked at the
sneaker box through three different
lenses: design, brand experience and
common concepts.
“We designed the Shoebox Museum
experience to spotlight a piece of
sneaker culture that has been reimagined
many times over, but never gotten
the credit it deserves,” curator Matt
Halfhill said. “For special releases and
luxury items, especially, brands put an
immense amount of design effort into
the box.”
Halfhill is the founder of Nice Kicks,
an online sneaker publication.
The athletic footwear market is projected
to reach more than $95 billion
in value by 2025, according to Grand
View Research.
COURTESY PRAYTELL AGENCY
COURTESY PRAYTELL AGENCY
The Shoebox Museum on the Lower East Side was only open through Sat., Aug. 31.
18 September 5, 2019 TVG Schneps Media