Eyeglass Direct offers quality products at low prices 
  
 You don’t have to pay top  
 dollar for eyeglasses. 
 Eyeglass  Direct  offers  
 high-quality,  discounted  
 eyeglasses that are created  
 by experienced technicians.  
 So, what kind of pricing are  
 we talking about?  
 “You can get a complete  
 pair of glasses — frames  
 and lenses — for as low as  
 $49,” says Randy Appelbaum, 
   optician  and  owner.  
 “And you get the same highquality  
 lenses and service  
 you would get at any other  
 quality vision center.”   
 How is such pricing possible? 
   It’s  really  just  good  
 business sense.  
 “We buy smart; we buy a  
 lot; and we get good prices  
 from the manufacturers.  
 We pass these along to our  
 customers,” says Appelbaum. 
 The optician knows his  
 business.  He  has  40  years  
 experience in the field. He  
 owned and operated stores  
 in Manhattan; then decided  
 BUS INES S ,   B ROOKLYN  S T Y LE 
  
           
   
 to give up these storefronts  
 and move online.  
 “I  started  the  company  
 in the basement of my house  
 fifteen years ago,” says Appelbaum. 
   In  just  a  short  
 time, the tiny operation  
 grew  to a  full manufacturing  
 facility, which is now  
 located on Avenue N. This  
 location is also a showroom  
 where people can come in  
 and try on frames to select  
 a style that compliments  
 their facial structures. 
 Eyeglass  Direct  has  
 many  happy  customers.  
 And they are not just local.  
 They are from all over the  
 world.  
 “We have nearly 120,000  
 customers today, and are  
 growing,” says Appelbaum.  
 Just because glasses are  
 offered at “unbelievable  
 prices,”  rest  assured  that  
 they  are  quality  products.  
 When you purchase a pair  
 of glasses, the company  
 provides anti-scratch protection, 
   ultraviolet  filter,  
 polished  lens  edges,  and  a  
 high-quality  eyeglass  case  
 and cleaning cloth, he says.  
 Eyeglass Direct guarantees  
 that your lens prescription  
 is correctly filled. Each  
 pair is inspected by a licensed  
 optician who makes  
 sure the prescription is correct. 
  The frames carry a  
 one-year warranty against  
 manufacturer’s defects.      
 Eyeglass  Direct  is  well  
 aware  that  glasses  make  
 fashion statements. 
 Purchase  Transitions  
 Lenses™, and eliminate the  
 need for sunglasses. These  
 lenses are clear indoors and  
 get darker outside, when  
 they  are  exposed  to  light.  
 They  are  so  convenient,  
 and look fabulous. 
 Standard bifocal and noline  
 progressive  lenses  are  
 available, too. Major lens  
 brands  such  as  Varilux™,  
 H-D, Zeiss, and Seiko are  
 carried,  as  is  Crizal™  antiglare  
 coating. 
 As people age, they often  
 develop the need for reading  
 glasses. This is because  
 of a condition called Presbyopia, 
  says Appelbaum.  
 “The natural crystalline  
 lens of the eye loses some of  
 its ability to change shape  
 in order to focus on near objects.” 
   
 So if you have trouble  
 reading  this  article,  visit  
 Eyeglass Direct, and they’ll  
 fit you with a pair of reading  
 glasses that will open  
 you up to the world of reading  
 once again. 
 Eyeglass  Direct  offers  
 “contemporary  eyewear  at  
 factory direct prices,” says  
 Appelbaum. Credit cards  
 are accepted as are flexible  
 spending credit cards.   
 Eyeglass Direct 4909 Avenue  
 N between 49th Street  
 and Utica Avenue in Flatbush, 
  (718) 444–1092, www. 
 eyeglassdirect.com  Open  
 Mondays through Fridays, 9  
 am to 6 pm, and Saturdays  
 from 10 am to 4 pm. 
  
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